For agency-siders it may be a familiar client request: I’d like to do a stunt. Don’t worry about the budget, let’s just do a massive stunt.
It seems real world stunts are in vogue. We’re not talking about the type of stunt the ex Concordia captain once pulled before he came a cropper. We’re talking about real world, brand PR stunts like the recent, crowd-pleasing ‘A Dramatic Surprise on a Quiet Square’ stunt. Exciting? Yes. Creative? Maybe. Happening a bit too often? Definitely. Read more »
Want to make content that will go viral? Here’s a crazy idea: Make a F**king great video.
That’s what a start up razor blade company Dollar Shave Club achieved this week, producing an ad that has been viewed over 2.3 million 2.8million times since last Monday.
I love it when everything comes together to create a great ad: a combination of lots of different elements that makes an ad oh so effective. There’s one in particular that we’ve been talking about a lot in the past week: the British Heart Foundation’s ‘Stayin Alive’ ad (http://youtu.be/ILxjxfB4zNk). Read more »
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