The ratings war between BGT and the Voice took a new twist over the last couple of weeks.
It wasn’t the burning question of, are the audience behind the Voice Judges missing the faces of the super stars now they have turned around ? protected by chair backs higher than Fergies at Man Utd, or the glorious sight of Simon trying to work out if there is money to be made in the future of the performing dog,a dog that dances but doesn’t howl a tune or even say sausage’s; hard to see a future there.
You wanted to be a participant, not just a viewer. You wanted your telly to be a two-way street. You wanted to be part of a new TV generation obsessed with the total connected experience. Sitting back wouldn’t do.
Appropriately enough, I came across Twitter’s spoof recruitment video via a Tweet.
If you haven’t seen it, watch it now because it’s brilliant: At Twitter, The Future is You!
Last week I went to a fascinating talk by Mark Earl’s basically paraphrasing his latest book “I’ll have what she’s having” – mapping social behaviour.
Someone in the leadership function in the ranching industry .
I’ve always considered myself an independently minded person. I thought that rushing to see what the buzz is all about was for the weak. X Factor, not my cup of tea. Siri? Why would I need that? Win a year’s supply of tea from Tetley? What’s the catch?
There are so many things that I could be writing about the 2011 John Lewis Christmas ad right now. I could talk about how everyone’s been all a-Twitter about it. I could tell you about how everyone at Ipsos ASI has been arguing about whether it’s a tear jerker or a thriller. How we’ve passed around versions of it to make your head (or your chair) spin. How, despite all this debate or perhaps because of it, it has been chosen as the ‘Ad of the Week’ by our team. I could reference the ‘what’s in the box’ debate.
