Tag Archives: tv

Mass vs. Class

At the risk of covering that which has already been discussed elsewhere, I was fascinated to read about and see the Cartier ‘brand film’ over the weekend.

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Give mobile some of your TV budget

Consumers can be engaged via their second screen if advertisers are willing to divert cash from TV

The Super Bowl Ads – TV Sacks Social

Let me begin with a disclaimer. I’m not American and I know very little about football – American or otherwise. What I do know is that if this year’s Super Bowl was a contest between TV and Social Media. TV won hands down.

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