Tag Archives: tv

150 years of John Lewis – brand experience carried home

Keith Glasspoole from Ipsos ASI writes about the latest campaign from John Lewis, celebrating 150 years.

Making magic

The Super Bowl was a couple of weeks ago now. Was it all that you hoped? Did you laugh your socks off? Do you even remember any of the ads? With all of the hype and the huge price tag attached, it’s not surprising that there’s been a lot of discussion about whether or not it’s worth it. So, is it worth it?

Read more on Making magic…

Beyond dual screening: how to bake in viewer participation

A few advertisers have tried Shazam, we’ve witnessed an exceptional Mercedes campaign (www.campaignlive.co.uk/news/1152769), we’ve got excited about Zeebox…but the potential of dual screening is being realised better and more consistently in the US. The evidence is staring me in the face at a session at SXSW in which two US networks are sharing their work in this area.
In the UK, our broadcasters, like our advertisers, have only scratched the surface so far. While shows like X Factor and I’m A Celebrity give viewers a vote, they don’t acknowledge the viewers’ voice within the show itself. All those tweets and Facebook posts are ignored on air. It’s almost as if the programme makers don’t know what to do with them. Read more on Beyond dual screening: how to bake in viewer participation…

Pump up the volume

Pump up the volume: Super Bowl Ads blogOnce again, I’ve had the opportunity to be mesmerised – in person – by the phenomenon that is the Super Bowl advertisements. The shushing when the ads come on; the volume turned up for the ads, not the game. Fascinating.

In my last post, I said just how much I was looking forward to this. And broadly, it delivered. I steered clear of nearly all of the previews, wanting instead to experience the first flush of excitement alongside my fellow viewers. And I had the pleasure of watching it all with my rather excitable family, who got even more in the spirit than usual, once they realised I was taking notes.

Read more on Pump up the volume…

TV is an active medium

The late Gore Vidal famously said that a little bit of him died every time one of his friends succeeded.  In which case, I may need the services of an undertaker pretty soon. Read more on TV is an active medium…

Read more on TV is an active medium…

Spotting the patterns in global media spend

The patterns in the way that brands invest in media have been set for 2012. By the time we hit October/November, the vast bulk of the year’s money will have been committed.
So what can we learn from 2012 that might help us plan or anticipate changes in 2013? Read more on Spotting the patterns in global media spend…

The curse of Cumbria

This week, something truly remarkable will happen but you won’t notice.  And I blame the village of Whitehaven in Cumbria.

In the early hours of Wednesday 24th of October, the last remaining analogue TV signal in the UK will be switched off and all television in this country will be digital. Read more on The curse of Cumbria…

Read more on The curse of Cumbria…

Ginger Pigs, Talking Dogs and Blue Sky Thinking

I hate it when that happens. I was all set to write a piece arguing that brands should feature other brands in their ads more.

I had a tenuous analogy set up and ready to go – The Avengers.

The point I was going to make was that brands are like Super Heroes. They have super powers that can be used for good or evil, but as the recent Avengers movie demonstrated, they are more powerful when they work together. (I did say the analogy was tenious.) Read more on Ginger Pigs, Talking Dogs and Blue Sky Thinking…

THIS IS ANALOGUE LONDON. CALLING AT ALL STATIONS TO NOTTING HILL.

It’s nice to see that ambient media is back. I haven’t encountered a branded tube train for years. I applaud this return to retro, late ’90′s media innovation. Branded curry lids and urinal stickers will be this summer’s media planning must-haves. Read more on THIS IS ANALOGUE LONDON. CALLING AT ALL STATIONS TO NOTTING HILL….

Don’t Be a Bad Audience

© Universal Studios.

You wanted to be a participant, not just a viewer. You wanted your telly to be a two-way street. You wanted to be part of a new TV generation obsessed with the total connected experience. Sitting back wouldn’t do.

That’s fine.

But you can’t have the benefits without the responsibility.

It’s long been held that in theatre you need three things working together for the magic to come – the play, the actors, the audience.

Now it’s the same in TV. Read more on Don’t Be a Bad Audience…

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