Tag Archives: technology

Art, copy, code


Picture of Christian Ward, marketing and media editor, StylusChristian Ward is the media and marketing editor of Stylus

The Friday schedule at Cannes Lions was topped and tailed by two talks focused on seismic shifts in advertising. The first change happened in the 1960s, while the second may transform the business anew in the years ahead.

A typically bullish George Lois, in one of many crowd pleasing reminiscences during his Legends seminar with Lee Clow, reiterated the impact of Ben Bernbach pairing copywriter with art director at DDB. Suddenly both were contributing at the conception of a campaign, resulting in better, more creative work. The ’60s ad revolution was sparked.

In the afternoon, Google and Burberry discussed a bold new pairing. With their Art, Copy, Code initiative, Google is bringing its magic box of HTML5 tricks to digital advertising, and making the case clearly that marketers and programmers should work hand in hand.

Read more on Art, copy, code…

Post-script to SXSW: geeks really are taking over the world and we’re all the better for it

I’m home now from SXSW and able to reflect on some of the bigger themes that came out of it. There was hard evidence that the “internet of things” is becoming a reality – from Google’s experiments with self-driving cars, a pair of talking shoes and the rise and rise of 3D printing. Software is the future of hardware. And it’s really only just begun.
Related to that is the theme of wearable technology. The Google Glass demo (which I am gutted to have missed) got a lot of buzz. Indeed, according to Mashable, it was the highlight of this year’s conference (http://mashable.com/2013/03/13/google-glass-buzz-sxsw/). Read more on Post-script to SXSW: geeks really are taking over the world and we’re all the better for it…

Heart of Glass

Everybody’s talking about Google Glass.  (Not in the plural, obviously, as this would mark you out as a real person, which would clearly never do.) Read more on Heart of Glass…

Read more on Heart of Glass…

How technology can prevent history from becoming history

Everybody’s rightly been gnashing their teeth about the potential demise of London’s Blue Plaques.  The scheme’s been going for 147 years and has been copied all over the world but current backers English Heritage say that the initiative is no longer financially viable.  There are hopes that another organisation might step into the breach and if they do, I hope they take the chance to do a complete overhaul – and not just apply another coat of blue paint. Read more on How technology can prevent history from becoming history…

Read more on How technology can prevent history from becoming history…

Campaign Jobs