Tag Archives: SXSW

Why we set up Millennial Mentoring and what we did at SXSW

Nadya Powell is managing director at MRY

A group of Millennials and a hell of a lot of smart people from two different continents pitched live on stage at Hackney House at SXSW last week. The Millennial Mentoring programme finale, the culmination of six months’ work, was a truly transatlantic affair – a collaboration of the best of London’s and Austin’s talent.

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Reflections on SXSW

Gareth Jones is chief brand and content officer at DigitasLBi

Agencies aplenty

This year, there were seemingly more agency types than ever before at SXSW. We’re pretty easy to spot; rucksack, vague look of confusion, still hungover from the night before…

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SXSWi 2014: Day 4 (11 March)

No one likes to watch guys get food in their beards but, if you want to get the best out of your creatives, you should eat with them.

That was a tip from John Maeda, a design partner at venture capital company Kleiner Perkins Caufield & Byers, who was discussing how to manage creative teams at a SXSWi talk called “creativity in innovation & entrepreneurship”. The gender-biased joke was mine.

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SXSW…it’s more human than drones and wearable tech

Andy Fowler is executive creative director at Brothers and Sisters

This is the first time I’ve been to the mythical South by Southwest and what struck me is how profoundly human the main themes were.

You might have visions of an army of geeks banging on about drones, wearable tech and the next free texting service to be sold for $19 billion.

And there’s a lot of that here make no mistake.

But something else lurks front and centre. I found a ‘future’ industry known for inexorable progress at the speed of light in a reflective mode.

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Tim Berners Lee bested by robots, creativity is a state of mind

Pete Edwards is chief strategy officer at Engine

There was plenty to keep me occupied on my final day at SXSW. After a pleasant stroll to the centre in sunshine (yes, Texas comes good after 3 days of rain) first up is a session titled ‘Smartphones to Healthphones – a doctor in your pocket’. More grist to the mill that technology is going to change the way we look after our health and wellbeing. We’ve all seen Bones in Star Trek waving a buzzing whirring box over mortally wounded Klingon to check their injuries. Well – it’s coming.

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Robots and wristbands take over SXSW

Paul Vallois is managing partner at Partners Andrews Aldridge

Before jetting off to Austin I was subjected to an intense interrogation of where and why I was going by an inquisitive daughter. I answered as best I could with a growing sense that I wasn’t particularly prepared for what I was about to embark upon.

r2d2-1280

It turns out, as my colleague Dan Northover (a three veteran of the festival) advised, that the key to preparation is not to prepare too much at all. Otherwise two things happen: you miss talks due to the sometimes massive queues and you get frustrated by FOMO.

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SXSWi 2014: Adland in Austin (Work Club)

After a long day of conference sessions, Liza Bate, senior social strategist at Work Club, spoke to me about what she made of her first SXSWi so far.

Why did you come to SXSWi?

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Brands are out in force at SXSW

Jon Buckley is head of social at Cheil

buckley-1280

As you can see from the size of their cars and food portions, our American friends like to go large – something that’s also true of SXSW. Everything about the show seems to be bigger this year, including the brands.

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SXSWi 2014: Day two (9 March)

Don’t put too much stock in the title of this blog. It is not the second day of SXSWi, it’s the third. I just called it day two because that’s how long I’ve been here.

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SXSWi 2014: Adland in Austin (R/GA)

I spoke to James Temple (ECD and VP, R/GA London) and Nick Law (global chief creative officer, R/GA) in an Austin Irish bar during the half-time break of the England v Wales Six Nations game.

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