Once again, I’ve had the opportunity to be mesmerised – in person – by the phenomenon that is the Super Bowl advertisements. The shushing when the ads come on; the volume turned up for the ads, not the game. Fascinating.
In my last post, I said just how much I was looking forward to this. And broadly, it delivered. I steered clear of nearly all of the previews, wanting instead to experience the first flush of excitement alongside my fellow viewers. And I had the pleasure of watching it all with my rather excitable family, who got even more in the spirit than usual, once they realised I was taking notes.
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The patterns in the way that brands invest in media have been set for 2012. By the time we hit October/November, the vast bulk of the year’s money will have been committed.
So what can we learn from 2012 that might help us plan or anticipate changes in 2013? Read more »
Latest viewing figures confirm that this year’s Super Bowl, which aired last Sunday, was the most watched programme in US TV history. I know it’s a tradition, and as such, I should play along in blissful approval but I can’t. I can’t help but feel the Super Bowl Moment is the (old) ad industry’s way of justifying its own existence, with blockbusting productions and media budgets attempting to re-write the future of a brand overnight.
Ironically, most of the ads were ‘leaked’ onto YouTube before the $3.5million media spot this year, probably turning the Super Bowl into the most expensive seeding strategy money can buy. The now (supposedly) viral films allow brands and advertisers to feel happy about their new-found control over social media. Read more »
No, I’m not talking about advertising going on holiday, I’m talking about the one day a year devoted exclusively to the celebration of advertising. Nope, not Christmas. I’m talking Super Bowl Sunday. This is one holiday I definitely miss since coming to the UK. (Ok, I miss Thanksgiving too). After all, when and where else does the average punter celebrate the wonderful world of advertising? Certainly nowhere is quite like the US on a Super Bowl Sunday. Read more »