Tag Archives: Startup Weekend

STARTUP WEEKEND: Richard Fearn: Agencies and startups mistrust each other

Richard Fearn is the Director of The Friday Club London, a not-for-profit that brings marketers closer to the tech Start-up community. He is also a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes place at Google Campus from 12-14 July.

fearn

“When asked to comment on what problems the ad industry has that a Startup could solve, my gut reaction was to say “Stop worrying about what the ad industry needs and go invent me a flying skateboard.” Or at least a time-machine, so I could go back to last Wednesday morning and confirm once and for all that my wife DID NOT in fact tell me to pick up my son Wilson from school.

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STARTUP WEEKEND: Vibrant media: TV ads aren’t being seen

Sam Pattison is the head of UK sales for Vibrant Media. Here he blogs about one of the major problems in advertising which could be solved by an idea at Startup Weekend, a challenge to create a new business in just 54 hours which takes place at Google Campus from 12-14 July.

Sam Pattison

“The scale of the ad viewability problem for the digital industry is finally being recognised. Most online ads – 54 per cent from comScore’s most recent stats – are
served but never seen by a human being.

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STARTUP WEEKEND: Eric Brotto: Startups are more than gizmos

Eric Brotto is an account director at Smile Machine, and the facilitator of Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at Google Campus from 12-14 July.

Eric Brotto

“For the decades leading up to the explosion of the World Wide Web, advertisers could trust that the mediums through which they delivered messages were stable.

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STARTUP WEEKEND: Craig Mawdsley: “Ad recruitment needs a rethink”

Craig Mawdsley is the Chief Strategic Officer at Abbott Mead Vickers, and a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes place at Google Campus from 12-14 July.

mawdsley

“What problems could innovation resolve? The ad industry has been very good at hoovering up technology from all over the place to improve the fortunes of our clients, but rather less good at using it to improve our own fortunes.

But there is one area of our business that is stubbornly resistant to the march of technology, but remains the most pivotal to the future of our industry: the recruitment and development of our talent.

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STARTUP WEEKEND: Wayne Brown: They’ll lose a weekend, but what will we gain?

Wayne Brown is the managing director of Grey Possible and a judge at Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at Google Campus from 12-14 July.

Wayne Brown

“This Sunday I have the pleasure of judging at the London Startup Weekend – Creatives Edition.

At the event, teams of designers, developers and entrepreneurs will get together to answer a brief: ‘How could a startup change the advertising industry?’ Loose and liberating, if also a bit daunting.

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