Tag Archives: social media

RETAIL THERAPY

I was going to lament the lack of fresh thinking in UK retail when two things happened recently that gave me hope. One of them was only an advert but it was a bloody good advert. It made me realise that a certain British retailer is an unsung hero of the high street: Argos.

Read more on RETAIL THERAPY…

Selfie Obsession

From music hit, to filling my social media feed – the selfie seems like it is everywhere I look. So what is the first thing that comes into your head when you think of the selfie?  I’d imagine that branding / marketing probably wouldn’t be one of them. But there are brands, including Dove and French Connection, which are starting to unlock the power of the portrait.

Read more on Selfie Obsession…

How to deal with a Twitterstorm – an eyewitness account

I don’t know about you, but we’ve had quite a weekend at Lucky Generals.

On Saturday, thousands of people on Twitter were calling us every name under the sun (mostly beginning with “c”); hoping we’d contract various illnesses (chlamydia was one of the nicer ones); and generally offering to kill us (stabbing, shooting and burning seemed to be the favoured methodologies).  Then on Sunday, our timelines were equally full of people calling for us to receive payrises, promotions and knighthoods (sadly, none of which have been forthcoming, as of yet…).

Read more on How to deal with a Twitterstorm – an eyewitness account…

The Age of Unreason

We are living in the Age of Unreason where the internet seems to be powered by porn, pets and selfies. How are brands to respond?

Tease ’em and please ’em?

If, in years gone by, you’ve read my blog around this time of year, you’ll know that I rather enjoy the festival that is the Super Bowl. The ads – great or terrible – are always talking points, whether you’re part of the advertising tribe or part of the audience. So, if the Super Bowl is an advertising holiday, then it is also a reflection of the shifting media landscape, a petri dish where we see not only creative that is worthy of being called ‘creative’ but also a microcosm of that shifting world of brand and comms. Read more on Tease ’em and please ’em?…

Read more on Tease ’em and please ’em?…

New Year, new … everything?

2014_wishes_454031375Ah New Year, that festive time of regretting everything you ate and drank over the previous month. That time to set new targets and reinvent yourself as someone thinner, fitter, better at saving, in fact just generally better.

Cue the commercials showing slim people running and cycling.

But what about your brand and communications? Do they, too, have New Year’s resolutions? Perhaps they should, even if your planning cycle is long past.

Here are some suggestions: Read more on New Year, new … everything?…

Oreo’s meets the royal baby: the high tide of social media marketing?

Oreo’s ‘you can still dunk in the dark’ Superbowl stunt was the high watermark in social, creative marketing. Once you factor in the gushing reels of media reviews and commentary, the image meme reached arguably the same number of people who weren’t putting the kettle on during the blackout and were watching the 30 second ad spots in the commercial break.

royal-baby-oreo-tweet

At what cost? Approximately a few thousand bucks – the price of a bunch of agency creatives, a Photoshop jockey, and the time it took to tweet the file.

Read more on Oreo’s meets the royal baby: the high tide of social media marketing?…

Graphing Likes

With big data comes great responsibility. This is what Spider-Man* might have said if he was working for Facebook these days. Facebook has the personal information, photos and likes of over a billion people with more than a trillion connections. That’s a lot of data, so no wonder that privacy concerns are mounting since Facebook announced its new Graph Search a couple of weeks ago, which uses everything we have been sharing on Facebook to let us look up people, places or photos, packaging it into structured information we can actually use.

This is like Google but instead of giving you links to external sites, results are Facebook pages for the people, places or things that match your query, making the search more personal than a traditional search engine. For example, you could search ‘restaurants my friends who live in Dublin like’ to get a list of places to eat in Dublin your friends ‘liked’, look for ‘friends that work at my company who like karaoke’ if you’re looking for a singing partner in crime or ‘new movies my friends like’ if you don’t know what to watch. This all sounds very exciting, but it can also be a bit scary, as Tom Scott’s Tumblr Actual Facebook Graph Searches shows. Read more on Graphing Likes…

Once upon a Twitter time

Earlier this week we learned that Twitter has started letting its users download all of their tweets. This feature will allow people to browse tweets month by month and search their entire archives (Stephen Fry might need to hire a team of analysts for that!). Currently just a small number of users are able to test this new function, but this could be rolled out soon if testing is successful. Sadly I’m not one of the ’chosen ones’, but according to those who have tried it, a ‘request your archive’ button comes up on your Twitter’s setting page and once you activate it, you get a link to download your archive as a html or csv file. Read more on Once upon a Twitter time…

Instagraming our lives

Many people use social media to portray their aspirational self, tweeting on Friday night when you’re at that cool bar or telling all your Facebook friends you’re in front of the Taj Mahal. I am a sucker for apps that can ‘make’ my childhood aspirations come true. I wanted to be a chef, a professional travel writer or a photographer. I’ve tried (with mixed luck) half of the food apps on the app store, written travel diaries on Triposo and most recently I’ve become an instagram junkie.

instagram logoAlthough my jeans are not (at least not yet) grass stained from attempts to get a cool shoot of a lone park bench, I use it almost every day to capture moments of my life, full of filtering joy.  Instagram allows me to pretend that I am a half-decent photographer, but the reason I really like it is that I usually prefer posting visual content rather than trying to describe it.  In an era where even 140 characters can be deemed too much if you’ve got a short attention span, a picture is definitely worth at least a thousand words. Read more on Instagraming our lives…

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