Following on from the recent SXSW it seems all eyes in social media are fixed on the box – Zeebox to be precise. To quote the words of Mugatu from the movie Zoolander: Social TV is “so hot right now”.
But beyond all the hoopla, another media channel has been quietly perfecting the art of engagement for decades without getting the credit it deserves. I’m talking about radio.
We are all familiar with the traditional CRM / Direct Marketing / Data Driven Marketing / Direct Response*, *choose preferred name here, world. Whatever you call it, essentially it’s where we collect data about an individual, determine what we think is relevant for them by looking at their behaviour, their purchases, or from research, and map it to our business needs. Then we put it all in a database and use it to drive mass-customised messages – the key being that we incorporate personal information from our database and then use automated rules based systems to generate relevant communications.
The most prevalent example of this right now is email. (And let’s not get into how good some specific brands are, or aren’t at doing email marketing, that’s a topic for another day!). Read more »
Let me begin with a disclaimer. I’m not American and I know very little about football – American or otherwise. What I do know is that if this year’s Super Bowl was a contest between TV and Social Media. TV won hands down.
This social media thing is all the rage isn’t it. If we were all confused before about integration and the impact of digital on our businesses we are doomed now.
I can’t think of a client we have that doesn’t need or use some form of social media in their day to day existence.
