A few months ago, I wrote about the importance of valuing and voicing one’s opinion. But there’s a crucial difference between having an opinion and being opinionated. Unfortnately, the business of brand, marketing and advertising is very opinion-driven. Yes, we have data (big or otherwise) and yes, we have insight. But ultimately, when all the numbers have been crunched, it all comes down to what a few people at the top think.
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