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Perceptive media: coming soon to a TV near you?

We’re only 35 days away from 2013, as you can probably tell by the increasing number of predictions for next year that have taken Twitter by storm. Seems that 2013 will be the year of mobile again (but this time faster thanks to 4G), social influence will move beyond ‘likes’ to incentivise recommendations and media spend will shift from display to paid sponsored content.  For me, the most exciting development in 2013 will be the rise of perceptive media.

So what is perceptive media and why am I so excited about it?

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