Tag Archives: participation

6 degrees of participation

Regular readers (thank you, mum) will know that I get frustrated by the current obsession with getting consumers to ‘participate’ with brands. Read more on 6 degrees of participation…

Lessons from the Ad of the Year

So the Golden Summer of Sport is officially over (and after watching Scotland’s miserable football match against Macedonia last night, I can safely say that it is).

The short-term legacy is already clear: a gigantic hangover and a vastly increased vocabulary, encompassing terms like ‘peloton’, ‘omnium’ and ‘repechage’.

But what of the long-term impact? Read more on Lessons from the Ad of the Year…

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