Tag Archives: Outdoor

Are we all Urban now?

‘Urban’ is a word that has risen in popularity over the last few years. As the author of The Urban Mashup blog I guess I should be pleased about this, but when I recently noticed that CBS Outdoor had adopted the new end line: ‘Outdoor by Name, Urban by Nature’ I was left wondering if we are all urban now.

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Engaging the senses

In our ongoing discussion about interesting advertising and communications, let’s turn our attention to McCain’s bus stop ads for its new baked potato products. In select areas the ad features a giant potato which generates both heat and the smell of baked potato. An intriguing concept, which has generated a lot of buzz around the office, with its advocates and detractors.

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In praise of Amy

“My name is Amy I like slugs and snails”

I first read those words 27 years ago on a bus shelter in Brixton.  I remember it so clearly because Amy is part of the reason why I work in the communications industry today.

On this, my first blog post for Campaign, it seems fitting to go back to where it all started for me…

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