Let’s face it: we’ve been a bit spoiled for opportunities in event-led marketing in the past couple of years. Royal Wedding, London 2012, and the Jubilee – and I’m not even including the sundry sporting events which are more regular (c.f. the Rugby World Cup in 2011, Football European Cup in 2012). So, does that mean in 2013, everything looks flatter?
Tara Beard-Knowland of Ipsos ASI looks at at Usain Bolt’s ads for Virgin and for Visa and at the potential pay-offs – and pitfalls – of celebrities in advertising.
I think I first saw it when the guy across from me on the train was reading the Metro. And I was intrigued. Just what is going on there? Is that really Usain Bolt impersonating Richard Branson?! Read more »
This is my first blog post for Campaign (and, in fact, ever), so I thought I’d pick a timely topic and something that’s close to our hearts.
The Olympic legacy and our youth’s participation in sport has been all over the news this week, but what will the legacy of these Olympics be?
Well they will certainly improve our salience, attract tourists, improve infrastructure and boost employment in certain industries.
Visa believes that it will inject something of the order of £750 million into the British economy.
But how will this impact the British marketing industry?
