When the media landscape changes, there are inevitably casualties. The once mighty print publishers have learnt that lesson to their cost as they struggle to manage the transition from print pounds to digital pennies.
The media landscape is changing once more and the existing players are heading for a shake up. As we head from a digital landscape dominated by PCs to one controlled by mobile, the company with the most to lose is Google.
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I was interested to read on the IAB’s website (http://www.iabuk.net/) about the tremendous growth in mobile advertising in 2011. According to their research, mobile advertising was up 157% in 2011 vs. 2010. Of course, it’s off a much smaller base than even other types of digital advertising. But it still stands at an impressive £203 million in the UK. Not too shabby when you compare it to 2008 when mobile advertising was a paltry £14 million. Read more »
Consumers can be engaged via their second screen if advertisers are willing to divert cash from TV
Anyone old enough to remember all the excitement that was caused by the Rabbit?
No. Not that Rabbit – although admittedly that one has created lots of excitement for lots of people, especially Sex in the City characters.
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