I was thrilled this week to see such a bold move from Adam &Eve.
They have done incredibly well in a short space of time, and their trajectory is such that they need to have an international platform in order to go from local hotshop to international engine of creative influence.
In Britain, we’re obsessed with our former global glory. As the birthplace of a number globally loved brands, we certainly had a golden period in the growth of the world’s economy and we’re not shy to mention it.
But I can’t help but feel we’re spreading ourselves too thinly. We try to be all things to all people (businesses, countries, institutions) and in a bid to regain our global prestige and as importantly to find growth.
So UK retail sales are up by a ‘whopping’ 0.6% in December.
What were we all worried about?
I think, though, that rather than high-fiving and laughing in the face of recessionary Armageddon, we should be asking ourselves questions about what we are measuring and why.
Having read last week’s Close-up piece on new agency The Corner, it reminded me of iris’ early days.
What a couple of years it has been – Crayon, Chemistry, Meteorite, Karmarama, Kitcatt Nohr, Taxi and many more.
There has been a definite acceleration in the amount of interesting and talented agencies finding bigger partnerships.
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