Tag Archives: iris

A&E; No Accident or Emergency

I was thrilled this week to see such a bold move from Adam &Eve.

They have done incredibly well in a short space of time, and their trajectory is such that they need to have an international platform in order to go from local hotshop to international engine of creative influence.

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Saying Tata to old attitudes

In Britain, we’re obsessed with our former global glory. As the birthplace of a number globally loved brands, we certainly had a golden period in the growth of the world’s economy and we’re not shy to mention it.

But I can’t help but feel we’re spreading ourselves too thinly. We try to be all things to all people (businesses, countries, institutions) and in a bid to regain our global prestige and as importantly to find growth.

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Sales Up Survivors

So UK retail sales are up by a ‘whopping’ 0.6% in December.

What were we all worried about?

I think, though, that rather than high-fiving and laughing in the face of recessionary Armageddon, we should be asking ourselves questions about what we are measuring and why.

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Young, foolish and independent

Having read last week’s Close-up piece on new agency The Corner, it reminded me of iris’ early days.

What a couple of years it has been – Crayon, Chemistry, Meteorite, Karmarama, Kitcatt Nohr, Taxi and many more.

There has been a definite acceleration in the amount of interesting and talented agencies finding bigger partnerships.

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