In Britain, we’re obsessed with our former global glory. As the birthplace of a number globally loved brands, we certainly had a golden period in the growth of the world’s economy and we’re not shy to mention it.
But I can’t help but feel we’re spreading ourselves too thinly. We try to be all things to all people (businesses, countries, institutions) and in a bid to regain our global prestige and as importantly to find growth.
So UK retail sales are up by a ‘whopping’ 0.6% in December.
What were we all worried about?
I think, though, that rather than high-fiving and laughing in the face of recessionary Armageddon, we should be asking ourselves questions about what we are measuring and why.
Having read last week’s Close-up piece on new agency The Corner, it reminded me of iris’ early days.
What a couple of years it has been – Crayon, Chemistry, Meteorite, Karmarama, Kitcatt Nohr, Taxi and many more.
There has been a definite acceleration in the amount of interesting and talented agencies finding bigger partnerships.
