Tag Archives: innovation

When Google Left Me Speechless: Modern technology gives print and OOH a helping hand

Within my workplace, my love of print and OOH (out of home) advertising is no secret. As media, when they’re done well, they captivate me. These media can hit me with a message in one fell swoop but also give me time to process and to reflect. They’re also more budget friendly than TV and, for this reason, preferred by those with a smaller spend, or to support to an existing TV campaign.

Read more on When Google Left Me Speechless: Modern technology gives print and OOH a helping hand…

STARTUP WEEKEND: Wayne Brown: They’ll lose a weekend, but what will we gain?

Wayne Brown is the managing director of Grey Possible and a judge at Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at Google Campus from 12-14 July.

Wayne Brown

“This Sunday I have the pleasure of judging at the London Startup Weekend – Creatives Edition.

At the event, teams of designers, developers and entrepreneurs will get together to answer a brief: ‘How could a startup change the advertising industry?’ Loose and liberating, if also a bit daunting.

Read more on STARTUP WEEKEND: Wayne Brown: They’ll lose a weekend, but what will we gain?…

Lessons from the shanzhai: what Chinese counterfeiters can teach us about innovation

The idea that imitators can teach anyone anything about innovation seems at first to be absurd. Surely, the one is the opposite of the other? Not according to Lyn Jeffery, a student of what she calls the Chinese “informal economy.” Today I am learning all about how the imitators have turned innovators at a small session at SXSW.

As Research Director of Institute of the Future in California, Jeffery has undertaken some fascinating research into the “shanzhai” – which, literally translated, means “mountain fortress” and, in Chinese culture, has Robin Hood style overtones. It now refers specifically to the 15% or so of the Chinese manufacturing sector that is dedicated to the production of fake, branded goods. This loosely networked body of disparate small businesses employs 16m Chinese (as opposed to the 11m employed in the entire US manufacturing industry). Read more on Lessons from the shanzhai: what Chinese counterfeiters can teach us about innovation…

Playing with fire

In June of this year, an amazing discovery was made in the South of France.  It didn’t involve the location of a reasonably priced bottle of Rosé at the Carlton Terrace.  Or the revelation that it’s technically possible to leave the Gutter Bar before Sunrise.  But it did involve some suitably Neanderthal behaviour, from some fiery creative types.

Read more on Playing with fire…

Retelling, reimagining and rebriefing

How much do I love Google’s Project Re:Brief? Let’s just say it’s a lot. What a fantastic idea! If you haven’t heard of it, you should check it out.

Read more on Retelling, reimagining and rebriefing…

Campaign Jobs