With our event on Nurturing Great Creative happening on Wednesday, I’ve been thinking a lot about creative and creativity.
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Tag Archives: Google
Google’s mobile minefield
When the media landscape changes, there are inevitably casualties. The once mighty print publishers have learnt that lesson to their cost as they struggle to manage the transition from print pounds to digital pennies.
The media landscape is changing once more and the existing players are heading for a shake up. As we head from a digital landscape dominated by PCs to one controlled by mobile, the company with the most to lose is Google.
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Sometimes you can’t see what’s about to bite …..
The bewilderment regarding the Facebook purchase of Instagram has exposed the massive disconnect the old Media world has with the new media world, particularly the Television pundit. It’s a SKY buying the Premier League rights moment, the first time you use text moment, or an hour with Jeremy Bulmore moment. I have the Instagram app, I haven’t used it but I’m very aware that Damon Collins uses it a lot in his Tweets, and as he’s a brilliant creative it must be good. No one saw it coming, few can work out the benefit and none have stepped back to look at the wider picture. The fact is Facebook bought it because they could, it’s bit like Jay Kay and Ferrari’s, plus they have a view of digital beyond the share price, half year announcements and how much the current MD is being paid (the Instagram fellow just picked up $400m , makes Sly Bailey look cheap).
Retelling, reimagining and rebriefing
How much do I love Google’s Project Re:Brief? Let’s just say it’s a lot. What a fantastic idea! If you haven’t heard of it, you should check it out.
Hats off to Twitter
Appropriately enough, I came across Twitter’s spoof recruitment video via a Tweet.
If you haven’t seen it, watch it now because it’s brilliant: At Twitter, The Future is You!
SOPA is great for creativity
You can’t fail to have noticed that some of the biggest names on the web have come out against the proposed Stop Online Piracy Act (SOPA) and it’s twin sister Protect IP Act (PIPA).
Critics claim that if passed, these Acts will destroy freedom on the Internet. This may well be true, but so far SOPA/PIPA have been great for creativity.
Friday the 13th – Unlucky for Google
According to Wikipedia, fear of Friday the 13th is called friggatriskaidekaphobia. After today, I wonder whether Google will suffer from this in the future.
It began this morning when Stefan Magdalinski, CEO of Mocality in Kenya, the country’s largest business directory, posted a blog entitled: ‘Google, What Were You Thinking?’
