Tag Archives: effectiveness

The Empowered Female Consumer: A New Representation of Women in Advertising?

For years we’ve seen the role of the women in advertising evolve; from perfect housewife, to aspirational beauty, we’ve seen high expectations and the pressure mounting on women. The introduction of Photoshop has set the bar even higher for women, as perfection becomes even more impossible for the average woman to achieve. This is largely based on the assumption that just being ourselves isn’t good enough. The role of women in society is defined, and female consumers can often be encouraged to fit the mould.

Despite significant advances in the role of women in the last fifty years and a strong majority of people in the UK agree that women should have the same rights and power as men (89%) why is it that this is not always reflected in the language we use in our daily lives? It is sometimes insinuated that to be ‘like a girl’ is to lack strength – both physically and emotionally. This is something that men refuse to associate themselves with (not showing emotion for example) in order to appear strong. Read more on The Empowered Female Consumer: A New Representation of Women in Advertising?…

150 years of John Lewis – brand experience carried home

Keith Glasspoole from Ipsos ASI writes about the latest campaign from John Lewis, celebrating 150 years.

TV is dead (ly)

The old “TV is dead” myth seems to be doing the rounds again.  In fact, if you Google the phrase, 957,000 results are returned (although given that the top answer is a Channel 4 programme of that name, the naysayers’ argument is somewhat undermined).

Read more on TV is dead (ly)…

Seeing the point

For the third weekend in a row, I’ll be settling down on the sofa on Saturday morning to watch some rugby. It’s the second British & Irish Lions test this weekend – I can’t wait. A lot of sponsorship has gone into making this tour happen, and I’ve definitely got a favourite: I am completely enamoured of the Specsavers sponsorship of the referees.

Read more on Seeing the point…

Seriously important stuff

I spent this morning talking about effectiveness to some new-ish industry recruits.  It was part of a training day put together by the excellent people at the London Strategy Unit and I was worried about being the dull numbers bit sandwiched between the cooler topics like “writing great briefs”, “finding killer insights” and “working with creatives”. Read more on Seriously important stuff…

How to get lucky in ’13

If you’re reading this, we avoided the Mayan Apocalypse (which, incidentally, sounds like a very nice bar of high-cocoa-content chocolate), so Happy New Year!  But it also means that we’re straight into ’13 which, as we all know, is liable to be unlucky for some. Read more on How to get lucky in ’13…

Read more on How to get lucky in ’13…

How to make a ‘hard-working’ idea

At one time or another, we’ve all been asked to “just do something hard-working”.

And usually, the hardest bit is working out what the hell this euphemism actually means.

So let me give you some helpful advice. Read more on How to make a ‘hard-working’ idea…

Read more on How to make a ‘hard-working’ idea…

TV is an active medium

The late Gore Vidal famously said that a little bit of him died every time one of his friends succeeded.  In which case, I may need the services of an undertaker pretty soon. Read more on TV is an active medium…

Read more on TV is an active medium…

The mystery of free media

OK planet brains, I need your help.

I was in a meeting the other day, and someone said that we should move the client’s money ‘out of paid media and into free media that are earned or owned’.  Everybody concurred, and I must say it seemed to make eminent sense to me too.  After all, why would you ever want to pay for something, if you could get it all for free.

Read more on The mystery of free media…

Pecunia non olet

In the year 70 AD, the Roman Emperor Vespasian imposed a tax on urine. Read more on Pecunia non olet…

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