The Super Bowl was a couple of weeks ago now. Was it all that you hoped? Did you laugh your socks off? Do you even remember any of the ads? With all of the hype and the huge price tag attached, it’s not surprising that there’s been a lot of discussion about whether or not it’s worth it. So, is it worth it?
Read more on Making magic…
Innocent have got a lot to answer for. Now you can’t move in a supermarket for super-cute FMCG brands, asking if you ‘fancy a cuppa?’ and talking to you as if they’re your best friend leaving you a note on the fridge door. The words ‘tone of voice’ now fill me with dread. Read more on Now with added ‘personality’….
I once heard someone leading a brainstorm say, “There’s no such thing as a bad idea…”. Ever since that, I’ve been sure that brainstorms are a bad idea.
Here are some other bad ideas: square wheels, sunglasses made out of cheese, umbrellas fashioned from toilet paper. Suggesting these ideas in the context of a brainstorm would not make them good ideas. To use some technical terminology, they’d still be crap and pointless.
Read more on Brainstorms are likely. Take shelter….
One of the most difficult aspects of working on the brand-advertising-marketing spectrum is the management of opinion. There’s even something ironic about writing this blog. It is ‘merely’ my opinion.
I am wary when I hear someone saying ‘Oh, that’s just subjective’. It’s fashionable to seek compromise and consensus but what isn’t subjective? I would argue that there’s really no such thing as objectivity. If someone believes that the moon is made out of ping pong balls and wallpaper paste, then for them at least, that’s the absolute truth. Read more on Do you value your opinion?…
Nick Jefferson is the Managing Director of Gyro London
‘Thought leadership’. I’m sick of it. Along with ‘storytelling’ and ‘Big Data’, it has to rank as one of the most ubiquitous and annoying clichés of 2013. Every event, every written piece, every fatuous conference presentation – ‘thought leadership this, thought leadership that’.
It’s not that I don’t believe in thought leadership. Far from it. I’m a passionate advocate for it. It’s just that, as with most things in life (true agency integration being one of them, by the way), if you’re talking about it, you’re probably not doing it.
Read more on ‘Thought Leadership’ is bullshit….
Ceci n’es pas un creative*
Some years ago, when I worked at a large and famous advertising agency, there was something that always amused me. The ‘creatives’ all dressed the same. The place was awash with asymmetrical haircuts, ironic 80s digital watches, plaid shirts, skinny selvedge jeans and high-top, brightly coloured Nikes.
Read more on Ceci n’est pas un creative….
If you’re a parent or about to become one, you’ll know just how tricky the game of the name can be. A name is a fundamental part of a person’s identity and it’s no different for brands. And just like naming babies, it’s highly subjective. Whether you think ‘Skyway’ or ‘Fox’ are good babies’ names is as much a matter of opinion as whether you think ‘Cillit Bang!’ is a good name for a product. Read more on A washing powder called Humphrey…
London is hands-down the greatest city in the world. But it kills me. Firstly, the positives. London is steeped in culture, history, diversity and creativity. It’s difficult to go anywhere without seeing something or someone interesting. ‘Go for a walk’ is the best advice I could give any creative person working in this great city who finds themselves in need of inspiration. Unto them, I say: go for a bloody walk and look around you. It works for me.
Read more on In at the shallow end…