Tag Archives: content

Why content kills creativity

Is there a more soul-less word in the advertising lexicon than ‘content’?  It’s not as annoying as ‘gamification’.  It’s not as ugly as ‘filmic’.  It’s not as blatantly deceitful as ‘brainstorm’ or as unfathomable as ‘tissue session’.  It’s just ‘there’: a word which can mean happy and filling, but which we use in a way that is sad and empty. Read more on Why content kills creativity…

Netflix and Carrots. Bieber and Smoking.

netflix-determining-your-video-quality

I need a doctor. Following a hasty web-diagnosis, it would appear i’m suffering from a bad case of “reactance”. It’s the reason i’m becoming “motivationally aroused” when the internet suggests things i might like to do next. Apparently you can’t catch it, but i’ll swear my 2 year old has passed it onto me, like he passes on all other coughs, colds and bugs.

Because my 2 year old is suffering badly from reactance. So much so that he is often in tears and rolls round the floor in dismay. It’s heartbreaking to watch. Vegetables are the trigger. Offer him a carrot and he goes ballistic. But strangely, when i say he can’t have a carrot because he won’t like it, he demands one. Reactance is making him very resistant to persuasion.

Read more on Netflix and Carrots. Bieber and Smoking….

Don’t follow this Rabbit down the hole

Anyone old enough to remember all the excitement that was caused by the Rabbit?

No. Not that Rabbit – although admittedly that one has created lots of excitement for lots of people, especially Sex in the City characters.

Read more on Don’t follow this Rabbit down the hole…

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