Tag Archives: Cannes Lions

For meta or worse

When I recently asked myself which TV ads from the last thirty years had made a lasting impression on me and why, three ads immediately sprang to mind. Weirdly, all three were in black and white and they were all significant to me for the same reason. Read more on For meta or worse…

When Google Left Me Speechless: Modern technology gives print and OOH a helping hand

Within my workplace, my love of print and OOH (out of home) advertising is no secret. As media, when they’re done well, they captivate me. These media can hit me with a message in one fell swoop but also give me time to process and to reflect. They’re also more budget friendly than TV and, for this reason, preferred by those with a smaller spend, or to support to an existing TV campaign.

Read more on When Google Left Me Speechless: Modern technology gives print and OOH a helping hand…

Art, copy, code


Picture of Christian Ward, marketing and media editor, StylusChristian Ward is the media and marketing editor of Stylus

The Friday schedule at Cannes Lions was topped and tailed by two talks focused on seismic shifts in advertising. The first change happened in the 1960s, while the second may transform the business anew in the years ahead.

A typically bullish George Lois, in one of many crowd pleasing reminiscences during his Legends seminar with Lee Clow, reiterated the impact of Ben Bernbach pairing copywriter with art director at DDB. Suddenly both were contributing at the conception of a campaign, resulting in better, more creative work. The ’60s ad revolution was sparked.

In the afternoon, Google and Burberry discussed a bold new pairing. With their Art, Copy, Code initiative, Google is bringing its magic box of HTML5 tricks to digital advertising, and making the case clearly that marketers and programmers should work hand in hand.

Read more on Art, copy, code…

Cannes Lions 2012 – What did we learn? [infographic]

The Cannes Lions 59th International Festival of Creativity is done, and everyone has returned to their countries, offices and desks, inspired and no doubt a little dazed by the experience. What went on, what did we learn? The Cannes Lions daily infographic project, crafted by SapientNitro, charted the main outcomes throughout the week and sums it all up here in its infographic ‘Recap’.

Leo Burnett’s extraordinary haul of 35 Lions wins caused the biggest spike in social conversations, and ‘ideas’ was the hot topic in the social space while ‘storytelling’ dominated on the ground in Cannes. While President Clinton’s seminar on ‘How Advertising Can Build a Better World’ was among the most talked about sessions, he was easily outstripped by the appearance of Selena Gomez for Viacom and 2NE1 for Cheil Worldwide – both of which also dominated in the Tweet stakes.

Read more on Cannes Lions 2012 – What did we learn? [infographic]…

Canne Lions: Winning ways [infographic]

Cannes. Is it the taking part that counts, or the winning? The third Cannes Lions daily infographic, crafted by SapientNitro, takes the theme of ‘Winners’, and shows which agencies and countries are leading in the awards stakes, as well as the social chatter spikes that result each time the juries announce the latest category winners, with Leo Burnett’s first day Lions haul causing most noise so far.

The infographic also reveals some common themes among this year’s winning entries (useful for next year), as well as the winning ways of the Cannes Lions ‘Media Person of the Year’, Twitter’s Jack Dorsey. Read more on Canne Lions: Winning ways [infographic]…

Cannes Lions through a global lens [infogrpahic]

The second Cannes Lions daily infographic, sponsored and crafted by SapientNitro, looks at the awards through a global lens. It takes a look at where in the world the most Cannes Lions entries have come from, and which countries are leading so far in the trophy stakes.

The infographic also reveals the social chatter taking place around Cannes Lions, and shows which of the hotels along the Croisette are most popular with the FourSquare check-in crowds.

Read more on Cannes Lions through a global lens [infogrpahic]…

Cannes Lions Infographic: Atmosphere

This is good. The first in a series of “Yesterday at Cannes Lions” infographics, created by SapientNitro.

The infographic details who’s at the Cannes Lions International Festival of Creativity this year, what they’re talking about and how far the Lions have come.

There are also some social stats and of course the Award shortlists. Enjoy.

Read more on Cannes Lions Infographic: Atmosphere…

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