Tag Archives: brands

Ambition, passion and pride – the spirit of Scottish themed advertising

The Scottish independence referendum has been front of mind lately; fiery debates, opinion polls, and lots of discussion about whether those of us South of the border would miss Scotland if the result was a ‘Yes’.

But being an enthusiast of great advertising, it occurred to me that many an ad has relied on Scottish themes and talent.. This got me thinking about those ads of yesteryear that perfectly capture the quirkiness of Scottish sensibilities or featured famous Scottish faces. Read more on Ambition, passion and pride – the spirit of Scottish themed advertising…

The Age of Unreason

We are living in the Age of Unreason where the internet seems to be powered by porn, pets and selfies. How are brands to respond?

150 years of John Lewis – brand experience carried home

Keith Glasspoole from Ipsos ASI writes about the latest campaign from John Lewis, celebrating 150 years.

Simply, Better

ballet shoesLast week, I went to the ballet and I’ve been thinking about it ever since. I love the ballet. It is not about the grace (and it is graceful) or the beauty (and it is beautiful); it is the effortlessness with which the dancers execute moves of tremendous strength, often in synchrony with many other dancers. It never ceases to amaze or surprise me. Among my many hobbies, I am a yoga teacher in training. I know (or at least can guess) just how much effort must be going in to making that hard work effortless and into making the difficult look simple. But it is all the better for looking so simple and so effortless.

Read more on Simply, Better…

A Great British Brand

Like many strong brands, Russell Brand divides opinion. It’s easy to deride him. Just choose your epithet. Libidinous lightweight. Naive dilettante. Political poseur. Amoral chancer. Degenerate Essex Boy. You can belittle him but it’s difficult to ignore him. As a degenerate Essex boy myself, I like him. He’s a great British brand that others could learn from. Read more on A Great British Brand…

Making magic

The Super Bowl was a couple of weeks ago now. Was it all that you hoped? Did you laugh your socks off? Do you even remember any of the ads? With all of the hype and the huge price tag attached, it’s not surprising that there’s been a lot of discussion about whether or not it’s worth it. So, is it worth it?

Read more on Making magic…

Tease ’em and please ’em?

If, in years gone by, you’ve read my blog around this time of year, you’ll know that I rather enjoy the festival that is the Super Bowl. The ads – great or terrible – are always talking points, whether you’re part of the advertising tribe or part of the audience. So, if the Super Bowl is an advertising holiday, then it is also a reflection of the shifting media landscape, a petri dish where we see not only creative that is worthy of being called ‘creative’ but also a microcosm of that shifting world of brand and comms. Read more on Tease ’em and please ’em?…

Read more on Tease ’em and please ’em?…

New Year, new … everything?

2014_wishes_454031375Ah New Year, that festive time of regretting everything you ate and drank over the previous month. That time to set new targets and reinvent yourself as someone thinner, fitter, better at saving, in fact just generally better.

Cue the commercials showing slim people running and cycling.

But what about your brand and communications? Do they, too, have New Year’s resolutions? Perhaps they should, even if your planning cycle is long past.

Here are some suggestions: Read more on New Year, new … everything?…

Teach yourself advertising

My parents were both primary school teachers. It’s a noble profession and teachers earn much less than doctors, lawyers and other professionals. I was a teacher once too. The lack of a decent salary was the main reason I left and decided to use my love of words and ideas in the somewhat less noble profession of marketing. I confess that I’ve never looked back particularly wistfully at my life in front of the whiteboard. Read more on Teach yourself advertising…

Whatever’s (Southern) Comfortable

Tara Beard-Knowland of Ipsos ASI looks at Southen Comfort’s latest Whatever’s Comfortable ad and the challenge for brands who want to communicate in a more emotional way.

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