Tag Archives: brand

I’M NOT DAVE TROTT BUT YOU DON’T WORK IN ADVERTISING ANY MORE..

I thought I’d try to write a blog in the style of the venerable Mr T.
I’m well aware that it may lack his erudition, wit and insight.
I make no promises. After all: it’s only me.
I’m just copying Dave Trott’s typographic idiosyncrasies because I like to muck around with words.

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Brand and celebrity partnerships must love and be loved in return

Dave Roberts is deputy MD at M&C Saatchi Sport & Entertainment

Like many Worldwide Film Premiers, David Bowie’s new film has had its fair share of hype. But the difference is it wasn’t filmed in Hollywood. And it hasn’t launched in Leicester Square.

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Taking the bull by the horns

If you haven’t already had a look at the brilliant tumblr blog, ‘agency wank’, it’s a fun way to pass a few minutes.

http://agencywank.tumblr.com

It’s a showcase of the very best in pretentious claptrap promulgated by agencies from around the world.

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What is a brand? Who cares?

People love to blather on about this subject. Don’t worry, I’m not going to. But it’s a fairly safe bet that, at any given time on Linkedin, a group of people will be asking themselves ‘What is a brand?’ They’ll get all worked up, trying to find a single, pithy definition of ‘brand’. They usually miss the point that ‘brand’ isn’t one thing, it’s many: philosophy, identity, aesthetic, personality, promise. ’Brand’ means all of those things and more. More importantly, the academic definition doesn’t really matter… Read more on What is a brand? Who cares?…

A washing powder called Humphrey

If you’re a parent or about to become one, you’ll know just how tricky the game of the name can be. A name is a fundamental part of a person’s identity and it’s no different for brands. And just like naming babies, it’s highly subjective. Whether you think ‘Skyway’ or ‘Fox’ are good babies’ names is as much a matter of opinion as whether you think ‘Cillit Bang!’ is a good name for a product. Read more on A washing powder called Humphrey…

National No Bullshit Day

You’ve probably already seen the buzz online about the day of straight-talking and directness planned for next year.

A UK-based charity, The Campaign for Real Language (CARL) is helping businesses express ideas using words that won’t bewilder, bore, confuse or infuriate people – inside or outside of the organisation.

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Undervalued

Can I tell you about my local fish and chip shop? It’s excellent. The quality of their product is superb. The staff are friendly, helpful and seemingly loyal to their employer. The shop is always busy – it’s a thriving business. But get this. Amazingly, Mr Fish doesn’t have brand values. And what’s more – they don’t appear to need them. So, my question is this. Brand values – what’s the point? Read more on Undervalued…

Are we all Urban now?

‘Urban’ is a word that has risen in popularity over the last few years. As the author of The Urban Mashup blog I guess I should be pleased about this, but when I recently noticed that CBS Outdoor had adopted the new end line: ‘Outdoor by Name, Urban by Nature’ I was left wondering if we are all urban now.

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Friday the 13th – Unlucky for Google

According to Wikipedia, fear of Friday the 13th is called friggatriskaidekaphobia. After today, I wonder whether Google will suffer from this in the future.

It began this morning when Stefan Magdalinski, CEO of Mocality in Kenya, the country’s largest business directory, posted a blog entitled: ‘Google, What Were You Thinking?

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