Tag Archives: brand

BRAND IS ALL YOU HAVE

So Wonga has finally got its comeuppance – as a result of action by the Financial Conduct Authority. I was interested to read that as part of its humiliating fall, it may change its name and for me, the story of Wonga is proof that brand is more important than ever. As a business, your name and your reputation (ie. your brand) are all you really have.

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The Empowered Female Consumer: A New Representation of Women in Advertising?

For years we’ve seen the role of the women in advertising evolve; from perfect housewife, to aspirational beauty, we’ve seen high expectations and the pressure mounting on women. The introduction of Photoshop has set the bar even higher for women, as perfection becomes even more impossible for the average woman to achieve. This is largely based on the assumption that just being ourselves isn’t good enough. The role of women in society is defined, and female consumers can often be encouraged to fit the mould.

Despite significant advances in the role of women in the last fifty years and a strong majority of people in the UK agree that women should have the same rights and power as men (89%) why is it that this is not always reflected in the language we use in our daily lives? It is sometimes insinuated that to be ‘like a girl’ is to lack strength – both physically and emotionally. This is something that men refuse to associate themselves with (not showing emotion for example) in order to appear strong. Read more on The Empowered Female Consumer: A New Representation of Women in Advertising?…

TOSSED: BLOWING THEIR OWN BRAND?

Tossed might be a good brand name for a social media platform for coin collectors. Or an app to help Scotsmen choose their cabers. But it’s a salad bar.

Without doubt, the name is hard (ahem) to forget. In many contexts, the word ‘toss’ has a perfectly innocuous meaning. And it is relevant to food. We toss both pancakes and salads.

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Selfie Obsession

From music hit, to filling my social media feed – the selfie seems like it is everywhere I look. So what is the first thing that comes into your head when you think of the selfie?  I’d imagine that branding / marketing probably wouldn’t be one of them. But there are brands, including Dove and French Connection, which are starting to unlock the power of the portrait.

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I’M NOT DAVE TROTT BUT YOU DON’T WORK IN ADVERTISING ANY MORE..

I thought I’d try to write a blog in the style of the venerable Mr T.
I’m well aware that it may lack his erudition, wit and insight.
I make no promises. After all: it’s only me.
I’m just copying Dave Trott’s typographic idiosyncrasies because I like to muck around with words.

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Brand and celebrity partnerships must love and be loved in return

Dave Roberts is deputy MD at M&C Saatchi Sport & Entertainment

Like many Worldwide Film Premiers, David Bowie’s new film has had its fair share of hype. But the difference is it wasn’t filmed in Hollywood. And it hasn’t launched in Leicester Square.

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TAKING THE BULL BY THE HORNS

If you haven’t already had a look at the brilliant tumblr blog, ‘agency wank’, it’s a fun way to pass a few minutes.

http://agencywank.tumblr.com

It’s a showcase of the very best in pretentious claptrap promulgated by agencies from around the world.

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National No Bullshit Day

You’ve probably already seen the buzz online about the day of straight-talking and directness planned for next year.

A UK-based charity, The Campaign for Real Language (CARL) is helping businesses express ideas using words that won’t bewilder, bore, confuse or infuriate people – inside or outside of the organisation.

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Undervalued

Can I tell you about my local fish and chip shop? It’s excellent. The quality of their product is superb. The staff are friendly, helpful and seemingly loyal to their employer. The shop is always busy – it’s a thriving business. But get this. Amazingly, Mr Fish doesn’t have brand values. And what’s more – they don’t appear to need them. So, my question is this. Brand values – what’s the point? Read more on Undervalued…

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