More and more consumers are using mobile internet but total global ad revenue is equivalent only to less than current TV spend in the UK.
That seems like a baffling contradiction but the data couldn’t be clearer:
IAB figures for Europe show that half of the 430m people in Europe access the internet from more than one device.
GroupM statistics for China show that while 380m people access the internet via a computer, 395m do so via their mobile. Read more »
Appropriately enough, I came across Twitter’s spoof recruitment video via a Tweet.
If you haven’t seen it, watch it now because it’s brilliant: At Twitter, The Future is You!
“My name is Amy I like slugs and snails”
I first read those words 27 years ago on a bus shelter in Brixton. I remember it so clearly because Amy is part of the reason why I work in the communications industry today.
On this, my first blog post for Campaign, it seems fitting to go back to where it all started for me…
© Haymarket Media Group Ltd.
