Jo Lee of Ipsos ASI looks at how this year’s Christmas ads tap into our childhood memories to remind us of the joy and wonder of the season – and help build emotional connections with brands along the way.
Within my workplace, my love of print and OOH (out of home) advertising is no secret. As media, when they’re done well, they captivate me. These media can hit me with a message in one fell swoop but also give me time to process and to reflect. They’re also more budget friendly than TV and, for this reason, preferred by those with a smaller spend, or to support to an existing TV campaign.
Read more on When Google Left Me Speechless: Modern technology gives print and OOH a helping hand…
Nick Jefferson is the Managing Director of Gyro London
‘Thought leadership’. I’m sick of it. Along with ‘storytelling’ and ‘Big Data’, it has to rank as one of the most ubiquitous and annoying clichés of 2013. Every event, every written piece, every fatuous conference presentation – ‘thought leadership this, thought leadership that’.
It’s not that I don’t believe in thought leadership. Far from it. I’m a passionate advocate for it. It’s just that, as with most things in life (true agency integration being one of them, by the way), if you’re talking about it, you’re probably not doing it.
Read more on ‘Thought Leadership’ is bullshit….
My parents were both primary school teachers. It’s a noble profession and teachers earn much less than doctors, lawyers and other professionals. I was a teacher once too. The lack of a decent salary was the main reason I left and decided to use my love of words and ideas in the somewhat less noble profession of marketing. I confess that I’ve never looked back particularly wistfully at my life in front of the whiteboard. Read more on Teach yourself advertising…
Public awareness advertising has seen a shift in recent years, thanks to government organisations and charities using a softer tone of voice and investing in quality creative.
Tara Beard-Knowland of Ipsos ASI looks at Southen Comfort’s latest Whatever’s Comfortable ad and the challenge for brands who want to communicate in a more emotional way.
With all the interest in sponsoring key sporting events, it is good to see that brands are investing in the big screen from product placement through campaigns up the release date. It is not just big sporting events such as the Olympics that are receiving major interest from brands, Hollywood are getting in on the act too. Earlier this week, I was speaking with my colleague, Antony Collyer about sponsorship in all its shapes and forms. I’ve blogged about this before, but he had some great thoughts that I wanted to share with you.
Read more on Sponsored by… Not the Royal Baby…
Christian Ward is the media and marketing editor of Stylus
The Friday schedule at Cannes Lions was topped and tailed by two talks focused on seismic shifts in advertising. The first change happened in the 1960s, while the second may transform the business anew in the years ahead.
A typically bullish George Lois, in one of many crowd pleasing reminiscences during his Legends seminar with Lee Clow, reiterated the impact of Ben Bernbach pairing copywriter with art director at DDB. Suddenly both were contributing at the conception of a campaign, resulting in better, more creative work. The ’60s ad revolution was sparked.
In the afternoon, Google and Burberry discussed a bold new pairing. With their Art, Copy, Code initiative, Google is bringing its magic box of HTML5 tricks to digital advertising, and making the case clearly that marketers and programmers should work hand in hand.
Read more on Art, copy, code…