Over the weekend, I was discussing with my husband and some friends whether or not the author William Gibson was a prophet, especially as relates to technologies like Google Glass. Where does the influence lie? Is it that these technologies were already nascent and Gibson heard about them? Or is it that clever and inventive people read books like Gibson’s (and others’) and make things happen? Is it the chicken? Or the egg? Read more on Life changing brands…
After a hiatus, it seems Dove is returning to its ‘Real Beauty’ theme with the beauty of a film about self-image. It packs a real emotional wallop. And, it’s had more than 8.8 million views, demonstrating some great retransmission.
I’m not necessarily the world’s fiercest competitor but, you know, I like to feel like I’m doing my best in any given situation be it in sport or doing a task at work or at home. My husband, a runner, is all about personal bests and beating the people in the surrounding area with his fancy-schmancy running app. I must admit that I’ve always been a little bit sceptical.
I come from America’s heartland, so I’m familiar with, if not experienced in creating, hand-items and the good old country look. My grandmother is a quilter and indeed I have one of her quilts at home, which she made for me from fabric I chose. The one she made for me is beautiful. But, to be honest, perhaps not in tune with the more historical type of quilting, which is to take many varied pieces of fabric – often fabric connected in some way to an emotional experience – and bond them together to create a beautiful whole (even if part of the fabric is a double knit monstrosity from 1975).
Once again, I’ve had the opportunity to be mesmerised – in person – by the phenomenon that is the Super Bowl advertisements. The shushing when the ads come on; the volume turned up for the ads, not the game. Fascinating.
In my last post, I said just how much I was looking forward to this. And broadly, it delivered. I steered clear of nearly all of the previews, wanting instead to experience the first flush of excitement alongside my fellow viewers. And I had the pleasure of watching it all with my rather excitable family, who got even more in the spirit than usual, once they realised I was taking notes.
We’re only 35 days away from 2013, as you can probably tell by the increasing number of predictions for next year that have taken Twitter by storm. Seems that 2013 will be the year of mobile again (but this time faster thanks to 4G), social influence will move beyond ‘likes’ to incentivise recommendations and media spend will shift from display to paid sponsored content. For me, the most exciting development in 2013 will be the rise of perceptive media.
So what is perceptive media and why am I so excited about it?
Is there a more soul-less word in the advertising lexicon than ‘content’? It’s not as annoying as ‘gamification’. It’s not as ugly as ‘filmic’. It’s not as blatantly deceitful as ‘brainstorm’ or as unfathomable as ‘tissue session’. It’s just ‘there’: a word which can mean happy and filling, but which we use in a way that is sad and empty. Read more on Why content kills creativity…
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