The Super Bowl was a couple of weeks ago now. Was it all that you hoped? Did you laugh your socks off? Do you even remember any of the ads? With all of the hype and the huge price tag attached, it’s not surprising that there’s been a lot of discussion about whether or not it’s worth it. So, is it worth it?
Read more on Making magic…
Jo Lee of Ipsos ASI looks at how this year’s Christmas ads tap into our childhood memories to remind us of the joy and wonder of the season – and help build emotional connections with brands along the way.
Within my workplace, my love of print and OOH (out of home) advertising is no secret. As media, when they’re done well, they captivate me. These media can hit me with a message in one fell swoop but also give me time to process and to reflect. They’re also more budget friendly than TV and, for this reason, preferred by those with a smaller spend, or to support to an existing TV campaign.
Read more on When Google Left Me Speechless: Modern technology gives print and OOH a helping hand…
Nick Jefferson is the Managing Director of Gyro London
‘Thought leadership’. I’m sick of it. Along with ‘storytelling’ and ‘Big Data’, it has to rank as one of the most ubiquitous and annoying clichés of 2013. Every event, every written piece, every fatuous conference presentation – ‘thought leadership this, thought leadership that’.
It’s not that I don’t believe in thought leadership. Far from it. I’m a passionate advocate for it. It’s just that, as with most things in life (true agency integration being one of them, by the way), if you’re talking about it, you’re probably not doing it.
Read more on ‘Thought Leadership’ is bullshit….
My parents were both primary school teachers. It’s a noble profession and teachers earn much less than doctors, lawyers and other professionals. I was a teacher once too. The lack of a decent salary was the main reason I left and decided to use my love of words and ideas in the somewhat less noble profession of marketing. I confess that I’ve never looked back particularly wistfully at my life in front of the whiteboard. Read more on Teach yourself advertising…
Public awareness advertising has seen a shift in recent years, thanks to government organisations and charities using a softer tone of voice and investing in quality creative.
Tara Beard-Knowland of Ipsos ASI looks at Southen Comfort’s latest Whatever’s Comfortable ad and the challenge for brands who want to communicate in a more emotional way.