Tag Archives: advertising

Meme and the world memes with you?

Advertising often reflects the zeitgeist, when it isn’t helping to shape said zeitgeist. Thus it is that the advertising industry is no stranger to memes – both the creation of them and leveraging them for stand-out potential. So, although the Internet has caused a proliferation of memes, they’ve been around for a long time.

Read more on Meme and the world memes with you?…

Making magic

The Super Bowl was a couple of weeks ago now. Was it all that you hoped? Did you laugh your socks off? Do you even remember any of the ads? With all of the hype and the huge price tag attached, it’s not surprising that there’s been a lot of discussion about whether or not it’s worth it. So, is it worth it?

Read more on Making magic…

Tease ’em and please ’em?

If, in years gone by, you’ve read my blog around this time of year, you’ll know that I rather enjoy the festival that is the Super Bowl. The ads – great or terrible – are always talking points, whether you’re part of the advertising tribe or part of the audience. So, if the Super Bowl is an advertising holiday, then it is also a reflection of the shifting media landscape, a petri dish where we see not only creative that is worthy of being called ‘creative’ but also a microcosm of that shifting world of brand and comms. Read more on Tease ’em and please ’em?…

Read more on Tease ’em and please ’em?…

New Year, new … everything?

2014_wishes_454031375Ah New Year, that festive time of regretting everything you ate and drank over the previous month. That time to set new targets and reinvent yourself as someone thinner, fitter, better at saving, in fact just generally better.

Cue the commercials showing slim people running and cycling.

But what about your brand and communications? Do they, too, have New Year’s resolutions? Perhaps they should, even if your planning cycle is long past.

Here are some suggestions: Read more on New Year, new … everything?…

Of Christmas Magic, Childhood and Comms

Jo Lee of Ipsos ASI looks at how this year’s Christmas ads tap into our childhood memories to remind us of the joy and wonder of the season – and help build emotional connections with brands along the way.

When Google Left Me Speechless: Modern technology gives print and OOH a helping hand

Within my workplace, my love of print and OOH (out of home) advertising is no secret. As media, when they’re done well, they captivate me. These media can hit me with a message in one fell swoop but also give me time to process and to reflect. They’re also more budget friendly than TV and, for this reason, preferred by those with a smaller spend, or to support to an existing TV campaign.

Read more on When Google Left Me Speechless: Modern technology gives print and OOH a helping hand…

‘Thought Leadership’ is bullshit.

Nick Jefferson is the Managing Director of Gyro London

‘Thought leadership’. I’m sick of it. Along with ‘storytelling’ and ‘Big Data’, it has to rank as one of the most ubiquitous and annoying clichés of 2013. Every event, every written piece, every fatuous conference presentation – ‘thought leadership this, thought leadership that’.

gyro-1280

It’s not that I don’t believe in thought leadership. Far from it. I’m a passionate advocate for it. It’s just that, as with most things in life (true agency integration being one of them, by the way), if you’re talking about it, you’re probably not doing it.

Read more on ‘Thought Leadership’ is bullshit….

Why Apple’s iPad Air spot won’t go viral

Matt Fiorentino is director of marketing at Visible Measures

The new iPad Air videos Apple featured during its iPad announcement last week won’t be going viral. Don’t get me wrong – they’re beautifully shot and tell a sweeping high-level story of how people all over the world are engaging with Apple’s products. They have an ethereal quality to them, like they’re lighter than air. They’re perfect for TV and a nice complement to the product itself. And, like most Apple ads, they’ll do fine online.

Read more on Why Apple’s iPad Air spot won’t go viral…

Teach yourself advertising

My parents were both primary school teachers. It’s a noble profession and teachers earn much less than doctors, lawyers and other professionals. I was a teacher once too. The lack of a decent salary was the main reason I left and decided to use my love of words and ideas in the somewhat less noble profession of marketing. I confess that I’ve never looked back particularly wistfully at my life in front of the whiteboard. Read more on Teach yourself advertising…

Campaign Jobs