I was interested to read on the IAB’s website (http://www.iabuk.net/) about the tremendous growth in mobile advertising in 2011. According to their research, mobile advertising was up 157% in 2011 vs. 2010. Of course, it’s off a much smaller base than even other types of digital advertising. But it still stands at an impressive £203 million in the UK. Not too shabby when you compare it to 2008 when mobile advertising was a paltry £14 million. Read more »
Let’s face it: we’ve been a bit spoiled for opportunities in event-led marketing in the past couple of years. Royal Wedding, London 2012, and the Jubilee – and I’m not even including the sundry sporting events which are more regular (c.f. the Rugby World Cup in 2011, Football European Cup in 2012). So, does that mean in 2013, everything looks flatter?
Once upon a time there were three pigs…. You know how this ends, right? Or do you?
Tara Beard-Knowland of Ipsos ASI looks at at Usain Bolt’s ads for Virgin and for Visa and at the potential pay-offs – and pitfalls – of celebrities in advertising.
I’ve had the fortune over the past few years of being involved in our graduate recruitment assessment centres. One of my favourite parts of the day is the beginning when we do an ‘Ad Chat’ with the candidates. We’re trying to get them to articulate something about brand communications by talking about brand communications they like… and those they hate.
How much do I love Google’s Project Re:Brief? Let’s just say it’s a lot. What a fantastic idea! If you haven’t heard of it, you should check it out.
If you talk about the target for an emotional ad, most people will bring first to mind a woman, perhaps joyful, perhaps tearful, but nonetheless a woman. Not a man. But emotional advertising is for everyone.
At the risk of covering that which has already been discussed elsewhere, I was fascinated to read about and see the Cartier ‘brand film’ over the weekend.
In our ongoing discussion about interesting advertising and communications, let’s turn our attention to McCain’s bus stop ads for its new baked potato products. In select areas the ad features a giant potato which generates both heat and the smell of baked potato. An intriguing concept, which has generated a lot of buzz around the office, with its advocates and detractors.
No, I’m not talking about advertising going on holiday, I’m talking about the one day a year devoted exclusively to the celebration of advertising. Nope, not Christmas. I’m talking Super Bowl Sunday. This is one holiday I definitely miss since coming to the UK. (Ok, I miss Thanksgiving too). After all, when and where else does the average punter celebrate the wonderful world of advertising? Certainly nowhere is quite like the US on a Super Bowl Sunday. Read more »
