Re-inventing advertising, one parish at a time

Cindy Gallop tells adland 'Blow yourselves up and start again'For those that missed Cindy Gallop performing live on stage at last month’s Changing Advertising Summit, GMG have now delivered a video of the Queen of DIY Porn delivering her key-note speech to the great and advertising good gathered at King’s Place. I’m a big fan. MakeLoveNotPorn threatens to turn the accepted norms of the global adult entertainment industry upside down; her ability to not only talk the talk, but walk the walk and ‘make shit happen in the real world…’ marks her out from the crowd. The woman is on a roll.

Her message to the ad industry that their traditional business model was bust; that the future was ‘bottom up and collaborative’ and that they were guilty, in essence, of having the wrong thinking in the wrong place at the wrong time, must have had one or two shifting uncomfortably in their seats. Read more on Re-inventing advertising, one parish at a time…

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