How to get free drinks in Cannes? Win a Grand Prix.

So it looks like Romania is the new creative capital of the world after McCann Erickson Bucharest scooped two of the first three Grand Prix Lions awarded.

The agency won in the Promo & Activation and Direct categories for its work on Rom, a chocolate bar that for years has aimed to represent Romania – hence the name and the fact it’s packaging comes in the style of the Romanian flag. Read more on How to get free drinks in Cannes? Win a Grand Prix….

Read more on How to get free drinks in Cannes? Win a Grand Prix….

The UK: keeping up with Costa Rica

The Wimbledon tennis championships start today, so naturally the UK can look forward to a fortnight of rain.

Well, you’ll all be delighted to know that out here in Cannes – where the Festival of Creativity (note the removal of the word ‘advertising’) is in full swing – the skies are blue and the sun is shining.

Read more on The UK: keeping up with Costa Rica…

Pressing matters

Controversy reigned at the Press awards last night after it
emerged that the winner was in fact ineligible to enter.

Having spoken
about Ogilvy Mexico’s campaign (which emphasised the importance
of vowels in Scrabble by running a story that contained the same letter
every word) with such enthusiasm during a press conference earlier in
the day,
the category’s juror Mark Tutssel was forced to send an email to his
judges just minutes before the ceremony took place, informing them that
campaign should not have been considered as it had already been entered
in a
previous year.

In fact, it has since emerged that the campaign was
created as long ago as 2008.

Ogilvy Mexico
has put the error down to the fact that it was not clear on the rules of
competition, stating that it thought the campaign could be entered again
last year it didn’t win.

Whether you really believe that a team of
senior executives
can not be clear over what are pretty simple rules is one thing.

But it
does raise another very interesting point. Last year,
the jury didn’t even deem the work worthy of a place on the shortlist.
time round, it not only made the shortlist, but it was deemed to be
worthy of
scooping the Grand Prix.

The campaign that was awarded the top prize in
its place was
for Billboard Magazine, which featured pictures of musicians, such as Eminem and
Amy Winehouse, composed of a mosaic of images of other performers they
similar to.

It’s pretty smart work, and speaking to one of the jury
earlier was in fact very close to winning the top prize anyway, in what
was a far
from a unanimous vote (incidentally, it’s understood that the other
campaign in
the reckoning was M&C Saatchi’s work).

The campaign was
created by AlmapBBDO Sao Paulo, which has
put on a hugely strong showing so far, and must be in contention for
Agency of
the Year.

Others being talked about for that honour includes
TBWA\Chiat\Day Los
Angeles, and our very own Abbott Mead Vickers BBDO.

We’re already
playing second fiddle to the US
in South Africa,
can we redress the balance in Southern France?

Read more on Pressing matters…

Would anyone have been smart enough to tip Be Stupid?

Anomaly’s “Be Stupid” campaign for Diesel has split opinion ever since it first launched earlier this year. And following last night’s announcement that the campaign had been awarded the Outdoor Grand Prix, more fuel has been added to the fire.

In yesterday’s press conference, Tay Guan Hin, the president of the Outdoor jury, spoke of his admiration of the work “because it took risks”, and in times of doom and gloom, encouraged us to relax a little and “be stupid”. It’s a compelling arguement, but should a campaign really get extra credit just because it’s a bit risky and near the knuckle? Even Guan Hin himself acknowledged that the campaign “has split opinion with the public”, and comments on Campaign’s news story on the awards have been just as divided.

With everything going pretty much as expected so far (with Gatorade deservedly cleaning up), it’s nice to have a bit of controversy. And whichever side of the fence you sit on with this, it’s one you’ll definitely have an opinion on. And isn’t that the point? I can’t think of too many other campaigns that have been argued about on the Croisette as much as this one.

Shockingly it’s even momentarily stopped people talking about the football.

Read more on Would anyone have been smart enough to tip Be Stupid?…

AMV BBDO shows traditional DM agencies how to do it

The first of the award ceremonies took place last night with the Promo & Activation, PR and Direct gongs being handed out. As you’d expect from Cannes, the whole event was a slick and well-oiled machine, with every Gold winner enjoying their moment in the spotlight.

Read more on AMV BBDO shows traditional DM agencies how to do it…

Holding our own?

Poor old Phil Thomas. The chief executive of Cannes Lions already looks knackered. To be fair, he’s been here now for over a week, and has just spent all morning overseeing the first batch of a dozen press conferences. The press conferences mark an opportunity for the jurors to explain their reasons for awarding what they did, a relatively thankless task when you have a load of journalists querying as to why their country failed to win anything. Even before this interrogation started, the jurors all looked shattered too, but I suppose you would be if you’d just spent 5 days holed up in a dark room staring at hundreds of different bits of work.

Read more on Holding our own?…

Welcome to the 2010 Cannes Lions International Advertising Festival

So after months of waiting it’s finally here – the biggest and most exciting global event of its kind. As always, the South Americans look strong. You can never rule out the Germans, Spanish or Dutch either. The Asian entrants will be hoping to build on impressive recent showings, while Australia and the US can always be guaranteed to put up a fight. As for us, well we’ll be hoping for a huge improvement after a disappointing few years.
But enough about the World Cup – welcome to the 2010 Cannes Lions International Advertising Festival.
It won’t have escaped your attention that last year’s Cannes suffered from dwindling attendances, fewer awards entries, and an all round lack of enthusiasm.
But this year, we’re assured, will be different. Both the number of delegates and awards entries are up, and from speaking to agencies regarding how they expect this year’s event to unfold, there’s a certain sense of cautious optimism.
The first set of awards will be handed out tomorrow night, and award ceremonies, seminars and exhibitions will continue throughout the week, culminating on Saturday night with the presentation of the prestigious “Agency of the Year” gong.
We’ll be sure to keep you up to date with everything that’s going on, from who’s won what to who’s been schmoozing who in the Gutter Bar. It’s time to come together and celebrate the very best that the industry has to offer.

Read more on Welcome to the 2010 Cannes Lions International Advertising Festival…

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