That’s me for this particular blog.
I swear to God I’m writing this with just my brain, my body and a laptop that is offline. I know: I’m a radical.
I don’t know how to prove that I haven’t looked anything up during the production of this piece of writing.
Read more on NO GOOGLE. NO WIKIPEDIA. NO INTERNET. NO BOOKS. NUFFIN’….
When I recently asked myself which TV ads from the last thirty years had made a lasting impression on me and why, three ads immediately sprang to mind. Weirdly, all three were in black and white and they were all significant to me for the same reason. Read more on For meta or worse…
Like many strong brands, Russell Brand divides opinion. It’s easy to deride him. Just choose your epithet. Libidinous lightweight. Naive dilettante. Political poseur. Amoral chancer. Degenerate Essex Boy. You can belittle him but it’s difficult to ignore him. As a degenerate Essex boy myself, I like him. He’s a great British brand that others could learn from. Read more on A Great British Brand…
I thought I’d try to write a blog in the style of the venerable Mr T.
I’m well aware that it may lack his erudition, wit and insight.
I make no promises. After all: it’s only me.
I’m just copying Dave Trott’s typographic idiosyncrasies because I like to muck around with words.
Read more on I’M NOT DAVE TROTT BUT YOU DON’T WORK IN ADVERTISING ANY MORE…..
Innocent have got a lot to answer for. Now you can’t move in a supermarket for super-cute FMCG brands, asking if you ‘fancy a cuppa?’ and talking to you as if they’re your best friend leaving you a note on the fridge door. The words ‘tone of voice’ now fill me with dread. Read more on Now with added ‘personality’….
I once heard someone leading a brainstorm say, “There’s no such thing as a bad idea…”. Ever since that, I’ve been sure that brainstorms are a bad idea.
Here are some other bad ideas: square wheels, sunglasses made out of cheese, umbrellas fashioned from toilet paper. Suggesting these ideas in the context of a brainstorm would not make them good ideas. To use some technical terminology, they’d still be crap and pointless.
Read more on Brainstorms are likely. Take shelter….
One of the most difficult aspects of working on the brand-advertising-marketing spectrum is the management of opinion. There’s even something ironic about writing this blog. It is ‘merely’ my opinion.
I am wary when I hear someone saying ‘Oh, that’s just subjective’. It’s fashionable to seek compromise and consensus but what isn’t subjective? I would argue that there’s really no such thing as objectivity. If someone believes that the moon is made out of ping pong balls and wallpaper paste, then for them at least, that’s the absolute truth. Read more on Do you value your opinion?…
Let’s imagine you’re a big, successful British brand. A famous one. A much admired one. A much-loved one. Let’s imagine that it’s coming up to Christmas and you have several million pounds to spend. Let’s say…oooh…£6 million. Read more on John Lewis. Christmas. Time for a naïveté play?…