Jonathan Akwue

A Partner at Engine and author of Urban Mashup. Blogging about digital technology, social media, communications, culture, and anything else that comes to mind.

Advertising Re-imagined

Remember the good old days of advertising? The days when television reigned supreme, print was a copywriter’s paradise and outdoor posters were art?

By contrast, agencies today have to work with fragmented audiences, digital banner ads and Facebook. Where’s the scope for doing something magical that grabs the attention of the nation?

Read more on Advertising Re-imagined…

Pavlov’s Dogs and Lickable Lifts

Last week was the grand finale of Engine London’s ‘Lift Off’ challenge. As I’ve written before, the idea was pretty simple: Each agency was given the opportunity to take over a lift in the Engine building for two weeks. This was to be used to deliver a unique ‘elevator pitch’ that would explain what they do to staff from other agencies and visitors.

Read more on Pavlov’s Dogs and Lickable Lifts…

In Search of Social media DJs

Following on from the recent SXSW it seems all eyes in social media are fixed on the box – Zeebox to be precise. To quote the words of Mugatu from the movie Zoolander:  Social TV is “so hot right now”.

But beyond all the hoopla, another media channel has been quietly perfecting the art of engagement for decades without getting the credit it deserves. I’m talking about radio.

Read more on In Search of Social media DJs…

How to go viral – Make a F**king great video

Want to make content that will go viral? Here’s a crazy idea: Make a F**king great video.

That’s what a start up razor blade company Dollar Shave Club achieved this week, producing an ad that has been viewed over 2.3 million 2.8million times since last Monday.

Read more on How to go viral – Make a F**king great video…

Are we all Urban now?

‘Urban’ is a word that has risen in popularity over the last few years. As the author of The Urban Mashup blog I guess I should be pleased about this, but when I recently noticed that CBS Outdoor had adopted the new end line: ‘Outdoor by Name, Urban by Nature’ I was left wondering if we are all urban now.

Read more on Are we all Urban now?…

The Elevator Pitch

One of the best things about working in the advertising and communications industry is that there’s rarely a dull moment. Many of us get to luxuriate in swanky offices, mix with creative people, and can justifiably spend time on YouTube conducting research. What’s not to like?

However, there is one aspect of daily drudgery that all but the smallest agencies cannot avoid – lifts.

Read more on The Elevator Pitch…

The Super Bowl Ads – TV Sacks Social

Let me begin with a disclaimer. I’m not American and I know very little about football – American or otherwise. What I do know is that if this year’s Super Bowl was a contest between TV and Social Media. TV won hands down.

Read more on The Super Bowl Ads – TV Sacks Social…

Hats off to Twitter

Appropriately enough, I came across Twitter’s spoof recruitment video via a Tweet.

If you haven’t seen it, watch it now because it’s brilliant: At Twitter, The Future is You!

Read more on Hats off to Twitter…

SOPA is great for creativity

You can’t fail to have noticed that some of the biggest names on the web have come out against the proposed Stop Online Piracy Act (SOPA) and it’s twin sister Protect IP Act (PIPA).

Critics claim that if passed, these Acts will destroy freedom on the Internet. This may well be true, but so far SOPA/PIPA have been great for creativity.

Read more on SOPA is great for creativity…

Friday the 13th – Unlucky for Google

According to Wikipedia, fear of Friday the 13th is called friggatriskaidekaphobia. After today, I wonder whether Google will suffer from this in the future.

It began this morning when Stefan Magdalinski, CEO of Mocality in Kenya, the country’s largest business directory, posted a blog entitled: ‘Google, What Were You Thinking?

Read more on Friday the 13th – Unlucky for Google…

Campaign Jobs

  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
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