Jonathan Akwue

A Partner at Engine and author of Urban Mashup. Blogging about digital technology, social media, communications, culture, and anything else that comes to mind.

The Elevator Pitch

One of the best things about working in the advertising and communications industry is that there’s rarely a dull moment. Many of us get to luxuriate in swanky offices, mix with creative people, and can justifiably spend time on YouTube conducting research. What’s not to like?

However, there is one aspect of daily drudgery that all but the smallest agencies cannot avoid – lifts.

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The Super Bowl Ads – TV Sacks Social

Let me begin with a disclaimer. I’m not American and I know very little about football – American or otherwise. What I do know is that if this year’s Super Bowl was a contest between TV and Social Media. TV won hands down.

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Hats off to Twitter

Appropriately enough, I came across Twitter’s spoof recruitment video via a Tweet.

If you haven’t seen it, watch it now because it’s brilliant: At Twitter, The Future is You!

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SOPA is great for creativity

You can’t fail to have noticed that some of the biggest names on the web have come out against the proposed Stop Online Piracy Act (SOPA) and it’s twin sister Protect IP Act (PIPA).

Critics claim that if passed, these Acts will destroy freedom on the Internet. This may well be true, but so far SOPA/PIPA have been great for creativity.

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Friday the 13th – Unlucky for Google

According to Wikipedia, fear of Friday the 13th is called friggatriskaidekaphobia. After today, I wonder whether Google will suffer from this in the future.

It began this morning when Stefan Magdalinski, CEO of Mocality in Kenya, the country’s largest business directory, posted a blog entitled: ‘Google, What Were You Thinking?

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The drugs don’t work – but neither do the ads

Last week I was puzzled to see the responses to the first advertising campaign to use Facebook Timeline.  Made by McCann Digital in Israel, it features the timeline of Adam Barak, a fictional character whose life is given the ‘Sliding Doors’ treatment.

On one side of the Timeline we see what a year with drugs looks like, on the other, we see what Adam’s year would have been like if he were drug free. The fact that Israel’s Anti-Drug Authority commissioned the ad should give you a clue as to how things pan out for each of the alter egos.

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In praise of Amy

“My name is Amy I like slugs and snails”

I first read those words 27 years ago on a bus shelter in Brixton.  I remember it so clearly because Amy is part of the reason why I work in the communications industry today.

On this, my first blog post for Campaign, it seems fitting to go back to where it all started for me…

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