Finding a job can be murder, especially in the highly competitive creative industries. But technology is changing things. We now live in an age of constant flux. This is creating new jobs and opportunities, but are agencies adapting fast enough?
If you were anywhere near West London this Bank Holiday weekend, you could not fail to notice that there was a party going on – Europe’s largest street festival, the Notting Hill Carnival.
But the rest of the UK could easily have missed it. There was very little coverage on television or major marketing activity surrounding the event. This is a wasted opportunity for brands and for Britain.
A Brit wins Wimbledon. We beat the Aussies at Rugby and have made a great start in the Ashes. A British rider wins the Tour de France, not once but twice. In the words of Charlie Sheen, we’re #WINNING.
It’s fitting then that yesterday saw the launch of Britain’s Personal Best – a Big Lottery funded campaign to keep the spirit of 2012 alive, by encouraging charities, schools, community organisations and individuals to strive to achieve their own personal best, be it in sports, arts, education or enterprise.
For Britain to regain our position as a creative superpower, we need to learn lessons from the world of sports and open our doors to a more diverse pool of talent.
I hate it when that happens. I was all set to write a piece arguing that brands should feature other brands in their ads more.
I had a tenuous analogy set up and ready to go – The Avengers.
The point I was going to make was that brands are like Super Heroes. They have super powers that can be used for good or evil, but as the recent Avengers movie demonstrated, they are more powerful when they work together. (I did say the analogy was tenious.) Read more on Ginger Pigs, Talking Dogs and Blue Sky Thinking…
The organisers of the London 2012 games had promised August 4 would be a ‘Super Saturday’, but it turned out to be much better than that. With an outstanding six gold medals won by Team GB, ‘Olympomania’ swept the nation.
Read more on Super Saturday Showed Us What’s Great About Britain…