I really like the new O2 ads. Lovely and engaging lyrics, soft and poetic delivery of great and competitive commentary on the state of the network market place.
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Authors
Saying Tata to old attitudes
In Britain, we’re obsessed with our former global glory. As the birthplace of a number globally loved brands, we certainly had a golden period in the growth of the world’s economy and we’re not shy to mention it.
But I can’t help but feel we’re spreading ourselves too thinly. We try to be all things to all people (businesses, countries, institutions) and in a bid to regain our global prestige and as importantly to find growth.
Sales Up Survivors
So UK retail sales are up by a ‘whopping’ 0.6% in December.
What were we all worried about?
I think, though, that rather than high-fiving and laughing in the face of recessionary Armageddon, we should be asking ourselves questions about what we are measuring and why.
Young, foolish and independent
Having read last week’s Close-up piece on new agency The Corner, it reminded me of iris’ early days.
What a couple of years it has been – Crayon, Chemistry, Meteorite, Karmarama, Kitcatt Nohr, Taxi and many more.
There has been a definite acceleration in the amount of interesting and talented agencies finding bigger partnerships.
Social intelligence
This social media thing is all the rage isn’t it. If we were all confused before about integration and the impact of digital on our businesses we are doomed now.
I can’t think of a client we have that doesn’t need or use some form of social media in their day to day existence.
An Olympic Challenge: Can London 2012 leave a creative legacy?
This is my first blog post for Campaign (and, in fact, ever), so I thought I’d pick a timely topic and something that’s close to our hearts.
The Olympic legacy and our youth’s participation in sport has been all over the news this week, but what will the legacy of these Olympics be?
Well they will certainly improve our salience, attract tourists, improve infrastructure and boost employment in certain industries.
Visa believes that it will inject something of the order of £750 million into the British economy.
But how will this impact the British marketing industry?
