Two announcements this week have bemused but perhaps not surprised me. And they reflect the changing nature of the relationship between media agency and media owner, not all of which is healthy.
Last week Publicis announced that Vivaki would be hived off as a separate business unit. What should we call Vivaki? In the publicity material they say ‘’VivaKi has already initiated and expanded the power of partnerships with Google, Facebook, Microsoft, AOL and many other players for Publicis Groupe, and it has delivered innovative products and services including The Pool and Audience on Demand (AOD).’’ A separate business unit now described on their website as an ‘enabling framework’’. Read more »
I didn’t go to Cannes this year or indeed for any year since 1999. Then I went as a judge of the Media Lions. I felt I was gate crashing someone else’s party (full of achingly cool people)and when I entered the darkened judging room it seemed like a movie in even parts inspired by the 70’s sitcom Mind Your Language and the classic thriller 12 Angry Men. Needless to say I modelled myself on Henry Fonda, not John Alderton. Read more »