Cilla Snowball

Cilla Snowball CBE is group chairman and group chief executive of AMV BBDO

Women: how can we manage what we can’t measure?

Cilla Snowball

I’ve always subscribed to the Madeleine Albright principle that “There’s a special place in hell for women who don’t help other women”.

On a personal level, helping others is a decent way to return the support and inspiration I’ve received from countless women in the business. But I also know it’s good business to do so. Developing the female talent pipeline is a matter of commercial imperative.

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