The Trust Trap strikes again

Last week, we were treated to another one of those surveys, listing Britain’s most trusted brands.  This time, the top 3 positions were held by the AA, the Post Office and Boots.  All famous names, to be sure, and all companies full of integrity.  So no doubt we should congratulate them for this momentous achievement.  But perhaps our praise should be somewhat muted.

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A principled view on creative awards

Creative Circle was last night, marking the start of the awards season.

Now, it’s fair to say that there are two camps, when it comes to industry prizes.

There are those who dismiss them as irrelevant symbols of self-aggrandisement, on the part of a shamefully narcissistic and pitifully needy sector.  This camp points to the money that is lavished on entries and dinners; the invidious growth of consultants; the arbitrary nature of league tables; the out-moded use of silo-specific categories; and the lack of connection, usually, with what actually works.

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May you swell like a swan

I don’t know about you but my favourite discovery of the festive season was Photoperiodic Gonadal Recrudescence.  As you probably already know, this is the phenomenon (and for once the word is deserved ) whereby birds’ testes swell gigantically, in line with the longer daylight hours that we experience from December 21st, eventually reaching a mind boggling 1000 times their usual size, during the breeding season.

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A brief rant

There are only 370 words in the Hippocratic Oath.

Just 272 in the Gettysburg Address (first delivered 150 years today).

And a mere 112 in Shakespeare’s Sonnet 18.

It seems that it’s possible to capture Life, Liberty and Love in less than one page.

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Put your customer at the edge of your organisation

One of the great clichés of our time is that companies should do more to put the consumer at the centre of their organisation.  Like most truisms, it contains a certain amount of …um… Truth.  Corporations need to remember who pay their bills and do more to understand their end-users.

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What the Daily Mail can teach us about humanity

How Adland would have broken Breaking Bad

Everybody’s talking about Breaking Bad.  (Or not talking about it if, like me, you’re a couple of episodes behind and don’t want to know what happened in last night’s grand finale).   The show has been sold to 170 countries and is one of the top 20 phrases searched for on Google.  It even prompted shops in Albuquerque to sell blue bath salts, in homage to the programme’s iconic crystal meth.

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First Time Lucky

I don’t normally write about Lucky Generals stuff.  But we’ve just launched our first campaign, so I’m hoping you’ll indulge me, just this once.

It’s for Paddy Power, in association with Stonewall, and the idea is to show that we’re “Right behind gay footballers”.  As one of our ads says, there are over 5,000 professional players in the UK and “none of them are gay. What are the odds of that?”

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TV is dead (ly)

The old “TV is dead” myth seems to be doing the rounds again.  In fact, if you Google the phrase, 957,000 results are returned (although given that the top answer is a Channel 4 programme of that name, the naysayers’ argument is somewhat undermined).

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Data, you’re a lousy lover

The APG once referred to me as “Data’s Darling”.  They might have been hinting that I had the same shaky grasp of economics as that ill-fated Chancellor of the Exchequer (who admittedly now looks like a genius, compared to the current incumbent).  But I prefer to think they meant I’ve always been passionate about the numbers.  So it is with great sadness that I now say to the object of my affections: “Data, you’re a lousy lover.”

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