A brief rant
There are only 370 words in the Hippocratic Oath.
Just 272 in the Gettysburg Address (first delivered 150 years today).
And a mere 112 in Shakespeare’s Sonnet 18.
It seems that it’s possible to capture Life, Liberty and Love in less than one page.
So why do some people in our industry struggle to do the same with Liquor, Lotteries and Lard?