One of the greatest agency crimes of our times is that of ‘Ownerism’.
Not ‘Onanism’, a sin which also afflicts many in our industry.
No, I mean the constant desire to assert property rights over elements which, plainly, cannot be owned.
Richard Fearn is the Director of The Friday Club London, a not-for-profit that brings marketers closer to the tech Start-up community. He is also a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes place at Google Campus from 12-14 July.
“When asked to comment on what problems the ad industry has that a Startup could solve, my gut reaction was to say “Stop worrying about what the ad industry needs and go invent me a flying skateboard.” Or at least a time-machine, so I could go back to last Wednesday morning and confirm once and for all that my wife DID NOT in fact tell me to pick up my son Wilson from school.