Sam Pattison is the head of UK sales for Vibrant Media. Here he blogs about one of the major problems in advertising which could be solved by an idea at Startup Weekend, a challenge to create a new business in just 54 hours which takes place at Google Campus from 12-14 July.
“The scale of the ad viewability problem for the digital industry is finally being recognised. Most online ads – 54 per cent from comScore’s most recent stats – are
served but never seen by a human being.
Read more on STARTUP WEEKEND: Vibrant media: TV ads aren’t being seen…
Eric Brotto is an account director at Smile Machine, and the facilitator of Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at Google Campus from 12-14 July.
“For the decades leading up to the explosion of the World Wide Web, advertisers could trust that the mediums through which they delivered messages were stable.
Read more on STARTUP WEEKEND: Eric Brotto: Startups are more than gizmos…