Daily Archives: July 11, 2013

STARTUP WEEKEND: Craig Mawdsley: “Ad recruitment needs a rethink”

Craig Mawdsley is the Chief Strategic Officer at Abbott Mead Vickers, and a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes place at Google Campus from 12-14 July.

mawdsley

“What problems could innovation resolve? The ad industry has been very good at hoovering up technology from all over the place to improve the fortunes of our clients, but rather less good at using it to improve our own fortunes.

But there is one area of our business that is stubbornly resistant to the march of technology, but remains the most pivotal to the future of our industry: the recruitment and development of our talent.

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