Monthly Archives: July 2013

Oreo’s meets the royal baby: the high tide of social media marketing?

Oreo’s ‘you can still dunk in the dark’ Superbowl stunt was the high watermark in social, creative marketing. Once you factor in the gushing reels of media reviews and commentary, the image meme reached arguably the same number of people who weren’t putting the kettle on during the blackout and were watching the 30 second ad spots in the commercial break.

royal-baby-oreo-tweet

At what cost? Approximately a few thousand bucks – the price of a bunch of agency creatives, a Photoshop jockey, and the time it took to tweet the file.

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Sponsored by… Not the Royal Baby

With all the interest in sponsoring key sporting events, it is good to see that brands are investing in the big screen from product placement through campaigns up the release date. It is not just big sporting events such as the Olympics that are receiving major interest from brands, Hollywood are getting in on the act too. Earlier this week, I was speaking with my colleague, Antony Collyer about sponsorship in all its shapes and forms. I’ve blogged about this before, but he had some great thoughts that I wanted to share with you.

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Discovering Britain’s Personal Best

A Brit wins Wimbledon. We beat the Aussies at Rugby and have made a great start in the Ashes. A British rider wins the Tour de France, not once but twice. In the words of Charlie Sheen, we’re #WINNING.

It’s fitting then that yesterday saw the launch of Britain’s Personal Best – a Big Lottery funded campaign to keep the spirit of 2012 alive, by encouraging charities, schools, community organisations and individuals to strive to achieve their own personal best, be it in sports, arts, education or enterprise.

National No Bullshit Day

You’ve probably already seen the buzz online about the day of straight-talking and directness planned for next year.

A UK-based charity, The Campaign for Real Language (CARL) is helping businesses express ideas using words that won’t bewilder, bore, confuse or infuriate people – inside or outside of the organisation.

Read more on National No Bullshit Day…

Managing meaning

Here is a phrase you should never use: ‘It’s just semantics’. When you work in the world of brands, semantics and its sibling semiotics, matter. Semantics is the study of meaning and meaning matters. Here’s what happens if you don’t pay attention to the relationship between the language you use and the ideas you’re trying to elucidate… Read more on Managing meaning…

The crime of Ownerism

One of the greatest agency crimes of our times is that of ‘Ownerism’.

Not ‘Onanism’, a sin which also afflicts many in our industry.

No, I mean the constant desire to assert property rights over elements which, plainly, cannot be owned.

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STARTUP WEEKEND: Richard Fearn: Agencies and startups mistrust each other

Richard Fearn is the Director of The Friday Club London, a not-for-profit that brings marketers closer to the tech Start-up community. He is also a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes place at Google Campus from 12-14 July.

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“When asked to comment on what problems the ad industry has that a Startup could solve, my gut reaction was to say “Stop worrying about what the ad industry needs and go invent me a flying skateboard.” Or at least a time-machine, so I could go back to last Wednesday morning and confirm once and for all that my wife DID NOT in fact tell me to pick up my son Wilson from school.

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STARTUP WEEKEND: Vibrant media: TV ads aren’t being seen

Sam Pattison is the head of UK sales for Vibrant Media. Here he blogs about one of the major problems in advertising which could be solved by an idea at Startup Weekend, a challenge to create a new business in just 54 hours which takes place at Google Campus from 12-14 July.

Sam Pattison

“The scale of the ad viewability problem for the digital industry is finally being recognised. Most online ads – 54 per cent from comScore’s most recent stats – are
served but never seen by a human being.

Read more on STARTUP WEEKEND: Vibrant media: TV ads aren’t being seen…

STARTUP WEEKEND: Eric Brotto: Startups are more than gizmos

Eric Brotto is an account director at Smile Machine, and the facilitator of Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at Google Campus from 12-14 July.

Eric Brotto

“For the decades leading up to the explosion of the World Wide Web, advertisers could trust that the mediums through which they delivered messages were stable.

Read more on STARTUP WEEKEND: Eric Brotto: Startups are more than gizmos…

STARTUP WEEKEND: Craig Mawdsley: “Ad recruitment needs a rethink”

Craig Mawdsley is the Chief Strategic Officer at Abbott Mead Vickers, and a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes place at Google Campus from 12-14 July.

mawdsley

“What problems could innovation resolve? The ad industry has been very good at hoovering up technology from all over the place to improve the fortunes of our clients, but rather less good at using it to improve our own fortunes.

But there is one area of our business that is stubbornly resistant to the march of technology, but remains the most pivotal to the future of our industry: the recruitment and development of our talent.

Read more on STARTUP WEEKEND: Craig Mawdsley: “Ad recruitment needs a rethink”…

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