For the third weekend in a row, I’ll be settling down on the sofa on Saturday morning to watch some rugby. It’s the second British & Irish Lions test this weekend – I can’t wait. A lot of sponsorship has gone into making this tour happen, and I’ve definitely got a favourite: I am completely enamoured of the Specsavers sponsorship of the referees.
Tagsadvertising Apple Beta brand Branding brands Camden Camden Market Campaign. Campbell cannes Cannes Lions communications courageous creativity data Digital effectiveness Facebook Google innovation Ipsos Ipsos ASI Lace Lucky Generals Malcolm McLaren marketing Market Research media mobile New Advertisng Agency Olympics planning RKCR social social media Startup Weekend Super Bowl SXSW technology television tone of voice tv Twitter Viral