Daily Archives: May 20, 2013

Why do clever people keep doing stupid stuff?

Everybody’s heard of the code-crackers of Bletchley Park.  The boffins at this Buckinghamshire mansion were responsible for British Intelligence’s biggest breakthrough of all time and were instrumental in turning World War II in the Allies’ favour.  They deciphered the Germans’ infamous Enigma code, were hailed by Churchill as “the geese that laid the golden eggs but never cackled” and have been immortalised in several blockbuster movies and books.

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Undervalued

Can I tell you about my local fish and chip shop? It’s excellent. The quality of their product is superb. The staff are friendly, helpful and seemingly loyal to their employer. The shop is always busy – it’s a thriving business. But get this. Amazingly, Mr Fish doesn’t have brand values. And what’s more – they don’t appear to need them. So, my question is this. Brand values – what’s the point? Read more on Undervalued…

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