Monthly Archives: April 2013

Watch your tone

The idea that it’s “not what you say, but the way that you say it” has been around for a long time now.  So why is “Tone of voice” invariably the least well written part of any creative brief?

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Which side of the fence do you sit on?

Two announcements this week have bemused but perhaps not surprised me. And they reflect the changing nature of the relationship between media agency and media owner, not all of which is healthy.

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Image campaign

After a hiatus, it seems Dove is returning to its ‘Real Beauty’ theme with the beauty of a film about self-image. It packs a real emotional wallop. And, it’s had more than 8.8 million views, demonstrating some great retransmission.

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Time to get motoring

The Spring traditionally sees a peak in car sales, thanks to the issuing of new registration plates. This year has been no exception, with 394,806 new vehicles sold in March 2013 – a 5.9% increase on last year, and the 13th consecutive month of Y.O.Y. growth.

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Personal best

I’m not necessarily the world’s fiercest competitor but, you know, I like to feel like I’m doing my best in any given situation be it in sport or doing a task at work or at home. My husband, a runner, is all about personal bests and beating the people in the surrounding area with his fancy-schmancy running app. I must admit that I’ve always been a little bit sceptical.

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