Marketing for God and Angels
The 18th century political activist Thomas Paine wrote that “Reputation is what men and women think of us. Character is what God and Angels know of us.”
I like this distinction.
Traditionally, marketers have spent more time and money on the former: the focus has been on cultivating good appearances rather than doing good deeds. But in the digital era, the notion of Character becomes more important. Because while people aren’t quite omniscient yet, they are increasingly clued up about the companies that lie behind the communications.
Never has it been more true that “actions speak louder than words”. Or that a terrible judgement will be visited on those that behave badly.
A prize to the first one of you who defines your audience as “God and the Angels.”