I’m home now from SXSW and able to reflect on some of the bigger themes that came out of it. There was hard evidence that the “internet of things” is becoming a reality – from Google’s experiments with self-driving cars, a pair of talking shoes and the rise and rise of 3D printing. Software is the future of hardware. And it’s really only just begun.
Related to that is the theme of wearable technology. The Google Glass demo (which I am gutted to have missed) got a lot of buzz. Indeed, according to Mashable, it was the highlight of this year’s conference (http://mashable.com/2013/03/13/google-glass-buzz-sxsw/). Read more on Post-script to SXSW: geeks really are taking over the world and we’re all the better for it…
TagsAd advertising Apple Beta brand Branding brands Campaign. Campbell cannes Cannes Lions communications content courageous creativity data Digital Direct Marketing effectiveness Facebook Google innovation Ipsos Ipsos ASI Lace Lucky Generals Malcolm McLaren marketing media mobile New Advertisng Agency Olympics planning retail social social media Startup Weekend Super Bowl SXSW SXSWi television tone of voice tv Twitter Viral