MWC 2013: What to Expect

It’s that time again, where the entire mobile industry descends upon Barcelona for the four days of innovation that is Mobile World Congress.

Last year we came back buzzing about how mobile is now the first screen, developers drive the innovation and the over-the-tops could be taking over.

So it’s safe to say that we’re excited to be getting back.

This year’s theme is ‘exploring the new mobile horizon’, which means that we’re expecting to hear about everything from contextual social mobile search, wearable tech, NFC and flexible materials, e.g. folding screens, and waterproof smartphones.

From a tech perspective, there will be a lot of people geeking out over high-spec bits and bobs like ‘quad core’ and 1080p screens.

Of course, all of the big manufactures (with the exception of Apple) will be in town showing their latest developments.

LG needs to make a big splash at MWC this year to help their flagging fortunes, so expect an announcement of a new device in their partnership with Google following on from the Nexus4.

HTC will try and get back in the game, its not impossible to suggest that they might even announce a quad-core 1080p device in an attempt disrupt Apple and Samsung’s dominance in the market.

Last time round Samsung unveiled the Galaxy Note 10.1 amongst many other devices, this year I think we can expect a raft of tablets and smartphones aimed at all spectrums of the smartphone demographics

However, Google will not be showing this year, which is a clear sign that they’ll let the handset guys do the handwork for them now that the Android OS is firmly bedded in the market.

A truly delightful surprise would be for Nokia to launch a Windows tablet off the back of its brilliant Lumina Windows 8 phone.

Stay tuned and follow me on Twitter for live updates throughout the event.

Dan Beasely, Head of Mobile at Jam, is representing Engine at MWC 2013. MWC runs from 25 to 28 February.

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