Last week Publicis announced that Vivaki would be hived off as a separate business unit. What should we call Vivaki? In the publicity material they say ‘’VivaKi has already initiated and expanded the power of partnerships with Google, Facebook, Microsoft, AOL and many other players for Publicis Groupe, and it has delivered innovative products and services including The Pool and Audience on Demand (AOD).’’ A separate business unit now described on their website as an ‘enabling framework’’. Read more on Martin Sorrell and the Philosopher’s stone…the transformation of the agency model….
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