More and more consumers are using mobile internet but total global ad revenue is equivalent only to less than current TV spend in the UK.
That seems like a baffling contradiction but the data couldn’t be clearer:
IAB figures for Europe show that half of the 430m people in Europe access the internet from more than one device.
GroupM statistics for China show that while 380m people access the internet via a computer, 395m do so via their mobile. Read more on The mobile internet is here, be ready…