Much has been written about the London Games being the first socialympics, but as this picture of the Olympic torch relay passing through South London illustrates, social is increasingly mobile.
Think about it. What’s the first thing you do when you see something out of the ordinary? You take your phone out of your pocket to capture what’s going on. From road accidents to flash mobs, laser shows to Olympic torches: as soon as we see it, we snap it and share it.